Embracing the Era of Deep, Small Data

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Gene Bryan

Gene Bryan

Thought Leadership for the US Hispanic & Multicultural Advertising, Marketing, Media, Public Relations & Research Industries. We inform executives the "How To" target US Hispanic & Multicultural Consumers.

发布日期: 2019年10月9日

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For years, the business world has been enraptured by the concept of big data. But the era of big data will not last forever. In fact, the replacement knocking on the door is one that might sound counter-intuitive: small data. By Arun Ramaswamy, CTO, Nielsen Global Connect

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