Embracing Entrepreneurship Across Disciplines
Lisa Canning
Transforming Small Businesses Into Market Leaders Through Authentic Sales Team Development and Aligned Marketing Strategies | CEO of Sales Maven | Top 100 Small Business in America (2024), INC 500 Female Founder (2025)
I am proud to be a contributor, with my good friend and colleague Joyce Thomas, to a new book titled: Embracing Entrepreneurship Across Disciplines. Published by Elgar, Edited by Satish Nambisan, this book is full of unique ideas, insights and themes across diverse discipline. From engineering, science and medicine to arts, design, and music you will learn how each has the potential to enrich and deepen your understanding of entrepreneurship.
This book brings together contributions from an eclectic set of entrepreneurship scholars and educators from different fields to advance cross-disciplinary entrepreneurial thinking and is a worthy read. Below is an outline of the chapters and a link to buy the book.
Chapter 1: Entrepreneurship perspectives: an introduction ~ Satish Nambisan
PART I: Engineering, science, and technology entrepreneurship
Chapter 2: Engineering entrepreneurship: developing an entrepreneurial mindset~ Doug Melton
Chapter 3: Challenges in faculty entrepreneurship in the sciences: becoming an entrepreneur but staying at the university~ Robert W. Brown
Chapter 4: Physics entrepreneurship: an evolution from technology push to market pull~Orville R. Butler and R. Joseph Anderson
PART II: Healthcare and bioscience entrepreneurship
Chapter 5: Bioentrepreneurship: opportunities and challenges~Arlen Meyers
Chapter 6: Healthcare entrepreneurship: the changing landscape~Cam Patterson and Andrew Kant
PART III: Arts, music, and design entrepreneurship
Chapter 7: The entrepreneurial musician: the Tao of DIY~Angela Myles Beeching
Chapter 8: Educating arts entrepreneurs: does, can or should one size fit all?~Gary D. Beckman and James D. Hart
Chapter 9: The value of creativity: implications for industrial design and design entrepreneurship~Joyce Thomas and Lisa Canning
Part IV: Bridging the disciplinary perspectives
Chapter 10: Towards a cross-disciplinary understanding of entrepreneurship~Satish Nambisan
If you are interested in purchasing the book, here is the link.
To learn more about me go to LisaCanning.com
AI Consultant | Global Speaker | Author "From Gen Z to Gen AI"
9 个月Lisa, thanks for sharing!
Founder, Yellow Tractor, LLC
9 年Congratulations Lisa! Can't wait to read it
Brand & Customer Experience | Copy Editor | Voice Actor | Vocal Coach
9 年Oops... *link.
Brand & Customer Experience | Copy Editor | Voice Actor | Vocal Coach
9 年Sounds fantastic! Following the line to buy!!