Embracing Emiratisation: A Strategic Imperative for Companies in the UAE

The recent announcement from the United Arab Emirates (UAE) government to expand Emiratisation targets is an important development for the country's private sector. Companies that seize this initiative's potential can find themselves better positioned in the UAE's resilient and rapidly evolving business landscape.

Emiratisation: A New Opportunity?

At its heart, Emiratisation is more than just a policy or compliance exercise; it is a transformative tool for businesses to understand and leverage the unique dynamics of the UAE market. Emiratis, deeply rooted in the local culture, customs, and business practices, bring an intimate understanding of the UAE market, a value that cannot be overstated. By involving UAE nationals in shaping products, services, and strategies, businesses can tap into insights that provide them a competitive edge, we dare to say even at a global level.

However, to fully harness the potential of Emiratisation, companies need to rethink their approach. Viewing Emiratisation merely as a quota to be met or a checkbox to be ticked can lead to missed opportunities. Instead, businesses should aim to integrate Emirati talent organically into their teams, allowing them to contribute meaningfully to the company's growth.

Understanding and Adapting to Emirati Workforce Realities

Young Emiratis, who are now entering the workforce, often face pressures from their families and society to attain certain professional and income levels and contribute to social welfare. Companies need to recognize these realities and adapt their recruitment, retention, and talent development strategies accordingly.

It's not just about offering competitive salaries and benefits, which are important factors, but also about understanding and fulfilling Emirati aspirations. Career development opportunities, training programs, and a conducive work environment that respects and values local customs can go a long way in attracting and retaining Emirati talent.

Shaping a More Inclusive and Positive Work Environment

A significant challenge that companies may face in hiring Emiratis is the social stigma associated with private sector jobs. This stigma is often more pronounced for male Emiratis who are traditionally expected to hold public sector roles. Tackling this stigma is critical to encouraging more Emiratis to join the private sector.

Companies can play a crucial role here by actively promoting the benefits of private sector employment, such as diverse exposure, faster career growth, and the opportunity to make a broader impact on society. Employers can run awareness campaigns, share success stories, and encourage dialogue to help change societal perceptions.

Empowering Emirati Talent through HRD Interventions

From an Human Resource Development (HRD) perspective, there are several strategies that companies can employ. They can partner with educational institutions to offer internships or training programs that prepare Emiratis for private sector roles. They can also invest in continuous learning and development programs for their Emirati employees to enhance their skills and career growth.

A last thought: when an Emirati candidate approaches a potential employer at a career fair looking for a job, it might be too late to unlock the full potential. Companies must interact, create a relationship and ad value at a much earlier stage.?