Embracing and Embodying Your Personal Brand: Who Do You Want to Be?

When we think about branding, we often associate it with businesses—logos, colors, and marketing messages. But personal branding goes much deeper. It’s about how we choose to show up in the world, the energy we bring into every room, and how we express our essence through what we wear, say, and do. Our personal brand reflects not just our professional goals but also the authentic version of who we are at our core.

For years, I struggled with the idea that to be taken seriously in business, I had to fit into a certain mold. That meant stiff business suits, uncomfortable shoes, and an image that didn’t resonate with who I truly was. But I realized that showing up as someone else wasn’t sustainable, and I wasn’t serving myself—or my clients—by hiding my true nature.

Choosing How We Want to Show Up

So, who are you? How do you want to show up for your business, your clients, and yourself? This is where the beauty of personal branding lies: you get to choose. You don’t have to force yourself into someone else’s idea of professionalism. Instead, you can create a brand that honors your individuality, strengths, and passions.

For me, I’m someone who loves innovation, deep conversations with business owners, and exploring creative ideas. I’m also someone who thrives on simplicity—I’m a barefoot girl at heart who loves wearing dresses and spending time in the water. I’ve learned that my personal brand isn’t about conforming to outdated norms; it’s about being grounded, soft, and futuristic. It’s about being true to myself while still embracing my love for business and strategy.

What Will Your Brand Wear?

Our clothes, our style, our presence—they are all an extension of our personal brand. It’s about choosing what makes us feel empowered and authentic. For me, that’s not a corporate power suit; it’s flowing dresses, bare feet, and the freedom to express myself as I am.

Ask yourself: What will my brand wear? Do you feel most aligned when you’re in bright colors, bold patterns, or understated neutrals? Do you thrive in comfort or formality? What feels most like you? The key is to wear what makes you feel confident and empowered, not what someone else thinks you should wear.

Defining Your Brand’s Essence

Another essential part of branding is defining the energy you want to bring into every space. What are the three words that describe your personal brand’s essence? For me, it’s grounded, soft, and futuristic. These words guide how I show up in the world, how I engage with clients, and how I move through my day.

Take some time to think about the words that define your brand. Maybe it’s bold, approachable, and visionary. Or perhaps it’s calm, creative, and resilient. Whatever those words are, they should feel authentic to you and reflect how you want to be perceived.

Embodying Your Brand

Once you’ve defined your personal brand, it’s time to embody it. That means living out your brand in everything you do—from how you dress to how you speak, how you lead, and how you interact with others. Embodying your brand is about fully embracing who you are and letting that shine through in every aspect of your life.

When you align your brand with your true self, you’ll find that you not only attract clients who resonate with you, but you’ll also feel more at peace in your own skin. You’ll stop feeling the need to conform to someone else’s idea of success and start creating a version of success that feels authentic to you.

So, who do you want to be? What do you want your brand to represent? Choose to show up as the best version of yourself—someone who is fully aligned with their personal and professional vision.

In doing so, you’ll not only elevate your brand but also experience more freedom, joy, and fulfillment in your work and life.