Embracing Ecosystems: Issue #17
Michael Sinz
Director Strategic Business @ Endress+Hauser | MBA, Strategic Account Management
An Interview with Dr. Georg Michalik: The Power of Co-Creation
Why Co-Creation is Essential in B2B Ecosystems
In the interconnected world of B2B ecosystems, success hinges on collaboration. Co-creation offers a transformative approach by aligning diverse stakeholders to tackle complex challenges collectively. It emphasizes trust, shared goals, and leveraging complementary strengths to achieve outcomes that no single entity could accomplish alone.
For businesses navigating globalization, digital transformation, and evolving workplace dynamics, co-creation is not just a strategy—it’s a competitive advantage. But how can organizations embed this mindset into their operations? To explore this, I spoke with Dr. Georg Michalik / Mr. Co-Creation , author of Co-Creation Mindset: Eight Steps towards the Future of Work, to gain insights into fostering collaboration and innovation.
Q1: What inspired you to write Co-Creation Mindset? Dr. Michalik: I’ve always been passionate about organizational psychology and transformation. Over the years, I’ve seen how collective thinking and collaboration can address modern challenges like digitalization and globalization. This book was my way of distilling those experiences into a practical framework for leaders and teams. I wanted to equip organizations with tools to navigate complexity, foster innovation, and drive sustainable growth.
Q2: What makes Co-Creation Mindset stand out in its genre? Dr. Michalik: Many books focus on leadership or creativity in isolation. I wanted to integrate these concepts into a holistic approach. By combining methodologies like John P. Kotter’s transformation model and Otto Scharmer ’s presencing approach, I created a practical guide for collaborative problem-solving. The key differentiator is the emphasis on co-creation as an attitude—a way of thinking and working based on trust, connection, and shared values.
Q3: What were there challenges in writing this book? How did you overcome them? Dr. Michalik: Writing about co-creation is both exciting and daunting because the concept is deeply rooted in human history and philosophy. The challenge was to offer something actionable and relevant for today’s leaders. I emphasized timeless values like trust and collaboration while providing practical steps that organizations can implement. It’s not just theory; it’s a guide to real-world application.
Q4: How do you see readers connecting with your message? Dr. Michalik: I hope readers resonate with the idea that co-creation is not just a method but a mindset. Emotionally, I want them to feel inspired by the potential of collective creativity. Intellectually, I aim to provide them with a structured approach to apply these principles in their organizations. My goal is to help readers see themselves as active participants in a transformative process, contributing to outcomes greater than the sum of individual efforts.
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Q5: How does co-creation address the challenges of modern B2B ecosystems? Dr. Michalik: B2B ecosystems are complex, with numerous stakeholders and interdependencies. Co-creation provides a framework to bring these stakeholders together, fostering innovation and resilience. It helps organizations build bridges, enabling them to create value collectively rather than competing in silos.
Q6: What’s the one key takeaway from your book? Dr. Michalik: If there’s one thing readers should take away, it’s this: true innovation happens when people align their hearts, minds, and wills toward shared goals. Co-creation isn’t just about collaboration; it’s about fostering trust, building genuine relationships, and transforming challenges into opportunities for collective growth.
Final Thoughts from Dr. Michalik
Dr. Michalik: “Co-creation is a call to action for leaders, teams, and organizations. It’s about recognizing that the challenges we face are too great for isolated efforts. Together, we can create solutions that not only address today’s issues but also lay the foundation for a sustainable future.”
Join the Conversation
Dr. Georg Michalik / Mr. Co-Creation ’s insights into co-creation are a valuable guide for anyone navigating the complexities of B2B ecosystems. How do you foster collaboration within your ecosystem? Let us know in the comments or reach out directly. For a deeper dive, grab a copy of Co-Creation Mindset and start your journey toward collective innovation today!
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Managed Services Consultant for Endress+Hauser at Endress+Hauser Group
1 个月As ever, very helpful and informative, and we know that co-creation makes perfect sense. ????
Head of Strategic Business Program at Endress+Hauser Group
1 个月Looking forward to read and explore the Eight Steps Towards the Future of Work coming out of your interview with Dr. Georg Michalik / Mr. Co-Creation
Head of Strategic Account Management at Endress+Hauser Group
1 个月?? Welcome to the new year 2025 and what better way to start it with the new edition of our newsletter edition #17 ! Great to get the insight into how good looks like by Dr. Georg Michalik / Mr. Co-Creation in an interview with Michael Sinz - don't miss it!
Head of Global Managed Services Business at Endress+Hauser Group
1 个月Nice learning about the co-creation mindset by Dr. Georg Michalik / Mr. Co-Creation. I believe we reach new levels of collaboration with this approach.