Embracing Change at Designli: Our New 5-Star Mission and Values

At Designli , our journey has been defined by our commitment to delivering exceptional software development experiences. As we continue to grow and evolve, we recognize the need to streamline our mission and values to better reflect our dedication to client satisfaction and our core principles. Recently, we held an all-hands meeting to unveil our new mission statement and values, setting the stage for an exciting chapter in our company’s story.

Why Change?

Over the years, we’ve gathered invaluable insights from our clients and team members. While our previous mission statement served us well, it had become somewhat bloated and complex, failing to encapsulate the essence of what drives us. We wanted our mission to be clear and powerful, guiding our actions and decisions while resonating with everyone at Designli.

As we analyzed our journey since our founding in 2012, we recognized that our success hinges on the satisfaction of our clients. With over 200 five-star reviews, we have built a reputation for excellence in custom software development - and this is what has powered the flywheel of our growth for over a decade.?

Our Clarified Mission Statement

Our new mission statement is simple yet impactful: “Our mission is to earn a 5-star review from every Designli customer by delivering an unparalleled product development experience.” This clear focus emphasizes our commitment to client satisfaction, ensuring that every project we undertake - and every decision our team makes - is keeping this goal at the forefront.

"Our new mission isn’t just words on paper; it’s a promise to deliver a 5-star experience to every client we work with." Keith Shields - Designli CEO.

Our Modified CUPID Values

To support our mission, we have updated our values. Our clients have always loved us because we’re CUPID, but we’ve clarified the meaning of this acronym to better represent the qualities we aspire to embody as a team:

• Communicative: People who are Communicative are quick, clear, and transparent. At Designli, this means our clients are kept in the know, feeling confident and informed about their software projects.
• Universal Respect: People who embody Universal Respect are humble collaborators. At Designli, we share our expertise with humility and work respectfully alongside our clients and colleagues.
• Proactive: People who are Proactive anticipate and overcome roadblocks. At Designli, we foresee and address technical, administrative, and timeline challenges before they hinder progress.
• Inquisitive: People who are Inquisitive crave knowledge and strive for mastery. At Designli, we deeply understand our client's business, goals, and user needs while continuously honing our craft. This commitment to ongoing learning ensures that we offer expert guidance and deliver innovative solutions that exceed expectations.?
• Dependable: People who are Dependable are individuals you can rely on. At Designli, this entails doing what we say we'll do, showing up on time to meetings, and feeling a sense of ownership over our results.

Guiding Principles for Success

In addition to our mission and values, we’ve clarified our guiding principles, which shape the way we approach our work:

1. Customer Experience First: We prioritize a five-star product development experience, recognizing that positive reviews fuel our growth.
2. Dedicated Focus: By assigning full-time team members to client projects, we foster deep engagement and creativity, leading to exceptional outcomes.
3. Multi-Disciplinary Teams: We bring together diverse skills and perspectives to address our clients’ most pressing business challenges effectively.
4. Iterative Mindset: We view product development as an ongoing process, valuing flexibility and responsiveness to feedback over fixed solutions.

Looking Ahead

As we embark on this exciting journey with our new mission and values, we are more committed than ever to providing an outstanding experience for our clients. We believe that fostering a culture centered around our CUPID values will not only enhance our internal dynamics but also ensure that our clients receive the quality of service they expect and deserve.

Thank you for being a part of our journey at Designli . We look forward to earning that five-star review from you!