Embracing a “Both/And” mindset means you don’t have to choose between being successful or having integrity

In our businesses, we don’t have to make a choice between either delivering incredible outcomes that address a major social need, or running an organisation that consistently makes money.?

If you learn to sit with the discomfort, you can design a life and business that is uniquely yours, and allows you to have Both/And.?

?When it comes to the personal elements, you don’t have to choose between being successful and having integrity. Just like you don’t have to choose between your health and being a good parent; between being a supportive partner or a fulfilled individual.?

At Benefit Capital, our work centres around awakening the possibility of merging money and meaning. Rewriting the narrative and demonstrating business as an engine for good. I’ve been doing this for decades so I understand the doubts and hesitation that might emerge for you when you engage with our approach to building your business.??

For some leaders we work with they experience rumbles of disbelief and questions about whether it’s possible, or whether they have the time or energy to engage. For others it sparks a sense of fear, and discomfort with all the new or unknown parts of doing business differently.?

What’s coming to the surface for you? Are there particular constraints or demands that dominate your attention and prevent you from thinking about how you could operate differently??

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In amongst the tension of feeling pulled in too many directions, or being stretched too thin and unable to consider something “new”, is there a part of you that sits up and pays attention curious to understand??

If you’re anything like me, there will be a dash of curiosity when you hear that businesses that survive and thrive in this market do business differently. Maybe there’s a deep resonance which stirs the part of you that already knows you can’t keep doing things the way you’ve always done them and expect your business to survive. I’d venture to guess that you know, deep down, that something has to change, and that an off-the-shelf, black and white response isn’t going to cut it.?

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As you operate in emerging and ever-changing environments here's a sneak peek into a central practise in our work at Benefit Capital:?

• The exact path to your vision doesn’t need to be clear or in vivid detail for you to begin…?

• If you know the next step that’s enough…?

• Then trust that you and your team will figure it out as you go…?

You’ll never have all the data, all the answers, or a perfectly mapped out plan. The truth is that even when you think you have those things, once you take your first step you’ll realise there were elements you couldn’t see or know until you began.?

With the right tools and practises you can build solid foundations that will keep you grounded and a vision that will keep you moving forward. With the right support you can be encouraged and guided along the way.?

Remember clarity is essential. Context is everything.?

If you know it’s time to do business differently (even if you really don’t want to!) and want ideas on what that could look like in your situation I’d love to chat.

Feel free to book a call with me using this link.

Alternatively, comment MASTERCLASS and we’ll get you signed up for our free masterclass where we’ll be on Zoom live and able to get practical on finding the levers you can pull in your business to reclaim the reins and restore order.?

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