Embracing Ayurvedic Principles in Modern Nutraceuticals: The Legacy of ElderCraft? European Black Elderberry Extract
NutrifyToday
Enabling and Empowering Responsible Nutrition Business in Shared Wealth Creation Economy
India's Ayurvedic tradition emphasizes harmony between
nature and health. For over 100 years, approximately
7,000 km away in the heart of Europe, our family-run company
has remained true to these time-honored principles,
cultivating our ingredients in harmony with nature and
adhering to the strictest production standards. This is not
just our legacy; it's our commitment to health, reflected
in the polyphenol-standardized dark berry extracts of
the Craft product line.
ElderCraft? European black elderberry extract (Sambucus
nigra L.) exemplifies how trusted cooperation over
generations and modern science can work together. In
the 1980s, we began working with the first cooperative in
Austria to jointly select and cultivate only the best fruits.
These cooperations and their traceable European supply
chains remain at the heart of our Craft products today.
Using IPT - Iprona Polyphenol Technology - our alcohol-
free extraction process is environmentally friendly
and maintains the purity and potency of the elderberries.
This method aligns perfectly with Ayurvedic principles,
preserving the natural qualities of the ingredients.
Scientific Validation and Immune Support
While deeply rooted in tradition, our approach is firmly
guided by science. Studies have demonstrated that
ElderCraft? can boost immune response, particularly
during cold and flu seasons. Its potent antiviral and antibacterial
properties help the body against harmful upper
respiratory tract infections. Moreover, ElderCraft? shows
promise as a prebiotic, supporting gut health—an area
increasingly recognized as central to immune function.
Beyond ElderCraft?: A Craft Product Line You Can Trust
Our commitment to quality and innovation doesn't stop
with ElderCraft?. We have developed a range of Craft
products, each with unique health benefits. Choosing
ElderCraft? and other Craft products means choosing a
century-old legacy, deeply rooted in nature and supported
by modern science.
by Britta Busch, Global Sales Manager, iprona
Britta Busch