Embracing AI in the Editorial Space

The TJP Agency Editorial department is one area where people, efficiency, and excellence converge. As part of our process to provide clients with impeccable creative work in line with established, overarching brand strategy, our Editorial department has begun the shift to function as an Editorial operations department to support brand accuracy and integrity.

By implementing one of the leading tools—if not the leading tool—our team can ensure accuracy across documents and client assets. One of the tools we’ve integrated is Verify by Global Vision, a leading cloud-based software solution designed for comprehensive document accuracy. With Verify, our editors—who are already experts in their fields and well-versed in the American Medical Association (AMA) style—can create brand-specific dictionaries, conduct rapid spell checks, and utilize AI-powered optical character recognition (OCR) on client assets. The platform allows for meticulous document comparisons, whether word-for-word or even pixel-by-pixel.

So, what does this mean for our clients? While Verify may not be suitable for every editorial review, it significantly reduces the time required for specific types of reviews—transforming tasks that previously took hours into processes that can now be completed in minutes. What once needed 30 minutes might only take 10 or even 5, and those savings quickly add up.

More importantly, the accuracy provided by this digital comparison tool enhances our editorial integrity. In a future where documentation reviews are expected to be faster and more abundant, utilizing Verify places our editors at the forefront of technological innovation. While the current version of Verify doesn’t yet harness generative AI for end-user applications, the promise of future developments is exciting. Soon, our editors will have the ability to build and implement client-specific style guides seamlessly.

As we embrace these advancements, our focus remains clear: enhancing the quality and efficiency of our editorial work while prioritizing the human touch that defines our industry. The integration of AI isn’t just about replacing tasks; it’s about augmenting our capabilities and enabling us to focus on what we do best—creating compelling narratives that resonate with audiences and uphold the highest standards of accuracy.

At TJP Agency, we are committed to leading this charge, ensuring that our clients benefit from the best of both worlds—cutting-edge technology and the expertise of our dedicated team. The future is here and, together, we will navigate it with optimism and purpose.

Let’s engage in this conversation. How are you integrating technology into your editorial processes? Share your insights in the comments!

Thought Leader: Brandi Homan, PhD

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