Embrace the Transformative Power of Femtech- Women Focused Healthcare Innovations

Just fancy a scenario where cutting-edge advancements are synonymous with a deep understanding of women’s specific healthcare needs; where innovative solutions are designed ‘By’ and ‘For’ women, and we have top-notch digital platforms to connect women with tailored resources. How promising it seems! We still have a long way to go though.

Femtech is a broad term that focuses on using technology to address various aspects of women's health. This includes areas like reproductive health, maternal health, sexual health, menopause, menstrual health, and overall well-being.

It involves the use of products, wearables, diagnostic tools, and software for treatment. The term extends beyond these aspects to include pregnancy monitoring, pelvic care, cervical cancer, breast cancer, and more.?

But why Femtech and how it helps break the barriers of gender biases and improve women’s overall well-being? This newsletter will walk you through these topics.?

The Growth of Femtech Market

Femtech is undergoing remarkable growth, capturing the attention of both businesses and consumers. According to Statista, Femtech is projected to reach $103 billion by 2030. By empowering women to take control of their health with the use of technology, FemTech is not just transforming the healthcare system but also spreading awareness about the crucial risk factors that impact women disproportionately or differently.

What is contributing to the massive growth and adoption of Femtech? Let’s have a look at the historical perspectives of women’s health

????? In 1977, the US Food and Drug Administration recommended excluding women of childbearing age from clinical trials and research. Though the policy changed in 1993, it resulted in a vague understanding of women’s health issues.

????? Studies have shown that women received less extensive treatment for heart diseases as compared to men.

????? 75% of the women seeking help for menopausal symptoms don’t really receive it. Menopause costs women around $1.8 billion in lost working time per year, as per Mayo Clinic.

????? The US has had the highest maternal death rates in the past, and this is especially true for Black women. Between 2002 and 2018, the number of pregnancy-related deaths doubled in the US.

Fortunately, the tides are now changing for an evolving sector, i.e., Femtech.

How does Femtech help Tackle Women’s Healthcare Challenges and Gender Biases?

A woman’s health is synonymous with the family. Undeniably, their health is imperative. In today’s day and age and advancing technology, Femtech is emerging in the medical corridors, offering new dimensions and aid to female health; and, thus the health of the society.

Embracing Self-Care

Providing enhanced access to women-specific services tailored for women empowers them to proactively manage their health. Numerous femtech solutions concentrate on offering at-home reproductive products, such as birth control or pregnancy tests. Additionally, tools like fertility and period apps assist women in tracking their cycles and overseeing their overall sexual health.

Acknowledging BIPOC

BIPOC women face different challenges when it comes to healthcare. Circumstances like income, education, race, ethnicity, etc. cause BIPOC women to struggle with discrimination and health disparities, resulting in improper diagnosis, treatment, and inadequate care delivery.

Furthermore, Black women in the US seek Black doctors in order to avoid racism and discrimination.

Though Femtech's growth is increasing healthcare access to women, it is important to involve BIPOC women throughout the lifecycle to ensure an equitable deployment of technology.

Normalizing Female-Specific Conversations

In healthcare, overlooking crucial conversations can have serious consequences. Historically, it wasn't common for male doctors to discuss reproductive health with their female patients; fortunately, this is evolving. Technological solutions play a vital role in facilitating these discussions, promoting the normalization of conversations about sexual health, and delivering essential information.

We Proudly Incorporate Femtech

To get going in Femtech or any other healthcare segment or any industry for that matter, it is critical to understand who you are reaching out to or what exactly you want to achieve.

This is what forms the foundation of creating a persona that can be used as your guide. Further, in FemTech, one size does not fit all!

Thus, if you are looking to embrace the transformative power of Femtech, look no further!

We are your dedicated healthcare software development partner with experience shaping innovative solutions that support women’s health.

For more details, reach out to us at [email protected]