Embrace Digital Transformation and Leverage Digital Marketing

I appreciate that your time is a precious commodity, so I have also recorded this newsletter so you can listen to it while working.

Here's the link https://youtu.be/mDpzy3Vypuw

In previous newsletters, I have highlighted the importance of taking centre stage in networking situations, whether online or in person.

Now, I want to address the impact social media has on our business, our credibility and authenticity and how we need to take centre stage in this medium.

Embrace Digital Transformation and Leverage Digital Marketing

Before I get into this, I think it would be helpful to define what I mean by Credibility and Authenticity.

Credibility is the quality of being trusted and believed in.

Authenticity is demonstrating precisely why you should be trusted and believed in.

It connects with my adage -Don’t tell me what you do. Tell me what you have done for others.

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You must tell and support those stories with facts and the personal impact this has had on your clients, colleagues, and customers.

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So, how does this tie into using social media? It enhances your online presence in a cost-effective way.

It acknowledges a marketing principle developed by Professor John Dawes of the Ehrenberg-Bass Institute. It states that only 5% of potential customers are ready to buy at any given time. The other 95% are "out-of-market" and not ready to purchase.

This means that if your focus is on pitching and selling to your target market, it falls on deaf ears.

So, how do you use social media so that when people are ready to buy, they come to you?

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?????????? ????????????????: Focus on building brand awareness and preference with the 95% who are not yet ready to buy.

????????-???????? ???????????????? ??????????????????????????: Nurture long-term relationships with the 95% who are not yet ready to buy.

?????????????????? ????????????????: Develop a marketing strategy that balances immediate gains with sustainable growth.

?????????????? ??????????????????: Create educational or informative content that resonates with the 95% who are not yet ready to buy. Understand your target market, employ consistent lead nurturing campaigns, and build a recognisable brand.

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For many years, I guest presented on TV at QVC, the Shopping Channel, and sold millions of pounds worth of products for major high-street brands.

As their chief trainer, I was also behind the camera, teaching others how to do the same.

This puts me in a unique position to help my clients win more business through their Digital Marketing.

Let me help you. Click the link below, and let's have a ? hour chat to help you win the business you desire.

https://zcal.co/dextermoscow/zoomchat