Embrace Digital Transformation and Leverage Digital Marketing

Embrace Digital Transformation and Leverage Digital Marketing

I appreciate that your time is a precious commodity, so I have also recorded this newsletter so you can listen to it while working.

Here's the link https://youtu.be/mDpzy3Vypuw

In previous newsletters, I have highlighted the importance of taking centre stage in networking situations, whether online or in person.

Now, I want to address the impact social media has on our business, our credibility and authenticity and how we need to take centre stage in this medium.

Embrace Digital Transformation and Leverage Digital Marketing

Before I get into this, I think it would be helpful to define what I mean by Credibility and Authenticity.

Credibility is the quality of being trusted and believed in.

Authenticity is demonstrating precisely why you should be trusted and believed in.

It connects with my adage -Don’t tell me what you do. Tell me what you have done for others.

???????????? ?? ??????????????????????

???? ?????????????? - ???? ?????????? - ???? ????????????????, ???????? ???????????? ?????? ??????????

You must tell and support those stories with facts and the personal impact this has had on your clients, colleagues, and customers.

???????????? ?? ???????? ???????? ???????????????? ???????????? – Emotion leads to motion

So, how does this tie into using social media? It enhances your online presence in a cost-effective way.

It acknowledges a marketing principle developed by Professor John Dawes of the Ehrenberg-Bass Institute. It states that only 5% of potential customers are ready to buy at any given time. The other 95% are "out-of-market" and not ready to purchase.

This means that if your focus is on pitching and selling to your target market, it falls on deaf ears.

So, how do you use social media so that when people are ready to buy, they come to you?

?????????? ?????? ?? ????????????????.

?????????? ????????????????: Focus on building brand awareness and preference with the 95% who are not yet ready to buy.

????????-???????? ???????????????? ??????????????????????????: Nurture long-term relationships with the 95% who are not yet ready to buy.

?????????????????? ????????????????: Develop a marketing strategy that balances immediate gains with sustainable growth.

?????????????? ??????????????????: Create educational or informative content that resonates with the 95% who are not yet ready to buy. Understand your target market, employ consistent lead nurturing campaigns, and build a recognisable brand.

???????? ?????????????? ?????????? ?????????????? ????????????????, ?????? ?????? ?????????????? ???? ???????? ???? ???????? ?? ???????? ?????? ???????????????????? ??????, ???? ???????? ?? ?????????????????? ????????????????.

For many years, I guest presented on TV at QVC, the Shopping Channel, and sold millions of pounds worth of products for major high-street brands.

As their chief trainer, I was also behind the camera, teaching others how to do the same.

This puts me in a unique position to help my clients win more business through their Digital Marketing.

Let me help you. Click the link below, and let's have a ? hour chat to help you win the business you desire.

https://zcal.co/dextermoscow/zoomchat


要查看或添加评论,请登录

Dexter Moscow - Helping you achieve more.的更多文章

  • "TO COME A CROPPER" - THE ORIGIN

    "TO COME A CROPPER" - THE ORIGIN

    JUST FOR FUN Have you ever wondered where the phrase "come a cropper" comes from? In this Fascinating Words & Phrases…

    1 条评论
  • ??THURSDAY THOUGHTFULNESS ??

    ??THURSDAY THOUGHTFULNESS ??

    The only thing we can control is our reaction to any given situation.

    1 条评论
  • ??ARE YOU 'UP TO SCRATCH'???

    ??ARE YOU 'UP TO SCRATCH'???

    I don't mean, have you got fleas? It's another of our ?????????????????????? ?????????? ?????? ??????????????…

    4 条评论
  • 9 STEPS TO SALES P.O.T.E.N.T.I.A.L - INTERACTIVE WORKSHOP

    9 STEPS TO SALES P.O.T.E.N.T.I.A.L - INTERACTIVE WORKSHOP

    Empowering You to Take Control of Your Sales Process, Not Be Subject to Theirs. HERE’S THEIRS THEM: “That’s very…

  • NOW IS THE TIME TO TAKE CENTRE STAGE

    NOW IS THE TIME TO TAKE CENTRE STAGE

    The business landscape has changed. Since the pandemic, many key business interactions—from pitches to negotiations—are…

  • THE GEOGRAPHICAL JOURNEY OF WORDS AND HOW WORDS SHAPE OUR THOUGHTS

    THE GEOGRAPHICAL JOURNEY OF WORDS AND HOW WORDS SHAPE OUR THOUGHTS

    Recently, a Fascinating Words & Phrases podcast subscriber raised these points, and I thought you might be interested…

    5 条评论
  • GHOSTING

    GHOSTING

    The practice of suddenly ending all communication, avoiding contact with another person without any apparent warning or…

    4 条评论
  • THOUGHTFUL FRIDAY - THE POWER OF WORDS

    THOUGHTFUL FRIDAY - THE POWER OF WORDS

    Today is Charles Dickens's birthday. He was born in Portsmouth on 7 February 1812 and died at the age of 58.

    4 条评论
  • TODAY IS INTERNATIONAL OPTIMIST DAY.

    TODAY IS INTERNATIONAL OPTIMIST DAY.

    Marked every year on the first Thursday in February, confident people look to the future with hope. Today, we celebrate…

  • CELEBRATE THE YEAR OF THE SNAKE

    CELEBRATE THE YEAR OF THE SNAKE

    Yesterday saw the start of the Lunar New Year, which is widely considered the most important event of the year in China…