Embrace digital marketing.

If you want to spread the word about your business, then that’s what you’ve got to do. Newspaper and radio ads are still effective for small business advertising, but let’s face it – those old-school mediums don’t hold a candle to SEO, social media marketing, PPC marketing or other forms of going digital.

Digital marketing is more accessible and, when done correctly, more financially efficient. But it’s certainly not simple. You can’t just slap together a WordPress site, a Facebook page or an AdWords campaign and call it good. Like all things, digital marketing has numerous keys to success, and some of these keys evolve with ever-changing technology. This can be overwhelming for small business owners who are looking for ways to bolster their marketing efforts.

Worry not. Here, we’ll review six easy-to-follow digital marketing tips that can help you grow your business.

1. Call Your Audience to Action

“Join today!” “Request a quote!” “Sign up now!” “Plan your vacation!” “Book a flight!” “Trade in your old phone!”

No marketing campaign is complete without a call-to-action or “CTA” for short. The purpose of the CTA is simple – to give users a clear instruction that moves them closer to becoming customers. Calls-to-action are important in all forms of buyer-oriented digital marketing whether you’re writing Google ads or promoting a seasonal sale on Facebook. Your CTA can also enhance your brand by using language that’s relevant to your industry.

2. Be Quick and Compelling

Did you know the average person checks his phone more than 1,500 times per week? According to a study by Tecmark, this is the case. The study also found people use their smartphones for more than three hours per day to carry out more than 221 daily tasks. And a 2015 study by Microsoft found the average person’s attention span to be 8 seconds, which is right on par with a goldfish.

3. Tailor Your Landing Pages

Crafting a perfect ad or Facebook post is just half of the equation – you also need a relevant landing page. It’s tempting to cut corners by linking your ads, social media posts and other digital marketing materials to your home page. But how do you think your visitors will react if they land on your website and can’t find whatever it is that encouraged them to click through?

4. Invest in Great Images

The old idiom that “a picture is worth a thousand words” is both true and false in digital marketing. It’s false because there’s no substitute in marketing for high-quality content. However, marketing materials need multi-media elements to grab people’s attention. And when looking at your options for multi-media content, acquiring high-quality images is much easier than producing videos, animations or infographics.

5. Be Lively on Social Media

It’s not enough just to have a Facebook page. Update it regularly to reach new customers and engage your most loyal clients. Don’t limit your Facebook activity to promoting sales and special offers (although that’s useful and important).

6. Embrace New Technology

Don’t get too comfortable. Technology moves fast, and it’s important to keep pace. A great example is video streaming, which has become more common on Facebook, Twitter and various apps over the past year. Have you ever live-streamed a big event at your business? If not, maybe now’s the time to take that next step.

Always think about ways to embrace new technology. Your customers most likely are. Why not join them?

For more info visit: www.revops.biz

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