Embrace Crowdfunding and Enrich Your Business Practices

In the rapidly changing work, business and financial environment and, with entrepreneurship being the way forward, more and more people are looking for solutions that will unshackle them from the limitations imposed by the financial institutions. One such person was Richard, a friend of mine, who was doing well in his consulting business, loved helping his clients to excel and needed funds for expansion only to find that the banks were reluctant to finance. I told him that I was in a similar situation and following extensive research, I came across Crowdfunding International (CFI), a system that resonated with me, and complemented my business of empowering people.

He wanted to know more about it. So, I apprised him of this new innovative, ethical, pay-it-forward, donation-based, people-helping-people and community-oriented crowdfunding platform that allows people to raise funds for something important to them personal or business and wherein all funds are equitably distributed. While he saw merit in it, he did not fully comprehend how it could apply to his situation. Following discussion, Richard incorporated CFI into his business model – allowing him to generate additional revenues while he was raising funds for business expansion and essentially #fundyourdreams .

Richard proposed to his client Isabel that her home renovation business could benefit greatly from a combination of services he was offering. She replied that being the primary income earner and having a large mortgage commitment, she could not pay for the additional services. Richard acknowledged her situation and asked her “what if I show you a way, by which you could pay up your mortgage soon, and generate additional business revenues, or #fundyourdreams, would you be interested? Isabel raised her eyebrows and said “Yes, I would”.

Richard proposed that Isabel upgrade her renovation plans to come up with unique design that complements the client’s personality—i.e. signature series that is unique to each client and sets her apart from competitors. Isabel proposes to the client her upgraded renovation plan, acknowledges the associated high cost, and subject to her client’s approval, set them up with CFI. The funds generated therefrom, will help pay for the full cost of renovations and allow them to #fundyourdreams.

After a period of time, from the accumulation of funds, Isabel increased her marketing budget that culminated in 3% growth, she hired two additional employees to meet client demand while Richard realized funds to expand his business. Both then incorporated and extended CFI plan as company benefit to their employees. This allowed the employees to have funds for later use during retirement. The relationship between the employees and the employer became harmonious and family-like in nature, creating a sense of belonging, and their quality and output increased which in turn brought stability and increased revenues for Richard and Isabel – all this in the true spirit of CFI people-helping-people and forming a strong and vibrant community.

For more information on how you can incorporate CFI into your business model to generate a win-win outcome, contact Pesi Shroff: [email protected] or Lise Desjardins [email protected].

By Pesi Shroff & Lise Desjardins, Support Team, Project Manager, Crowdfunding My Way.