Embrace Confidence: 4 Essential Tips to Overcome Insecurities!
Anita Pontzer/ Biggins
Trusted Advisor | Empowering Entrepreneurs to Earn More Money and Enjoy Life
What do you think it takes to be persuasive?
Alexa had been in real estate for a few years, but this was her first pitching to a high-profile client. Mrs. Thompson was looking for a luxury property in the city's heart, and Alexa knew she could be a game-changer for her career.
Alexa arrived at the office early to prepare her presentation slides, showcasing the best properties with high-resolution images and detailed descriptions. She rehearsed her pitch multiple times, ensuring she could highlight the unique features of each property and how they matched Mrs. Thompson’s preferences.
However, as soon as Mrs. Thompson entered the room, Alexa felt nervous. Her palms were sweaty, and her mind started to race. She began her presentation, but her voice was shaky, and she stumbled over her words. The slides that looked perfect on her laptop now seemed dull and uninspiring on the big screen.
Mrs. Thompson, a seasoned businessman, noticed Alexa’s discomfort. She asked a few probing questions about the properties, and Alexa accidentally skipped a few slides and had to backtrack, which only made her more flustered. By the end of the presentation, she felt defeated. Mrs. Thompson thanked her for her time but said she would need to think about it and get back to her.
Disheartened, Alexa left the meeting room and sat at her desk, reflecting on what went wrong. She realized that while she had focused on the technical aspects of the pitch, she needed to connect with Mr. Thompson personally. She hadn’t taken the time to understand the client’s deeper motivations and concerns.
Determined to learn from her experience, Alexa contacted Mrs. Thompson again. This time, she approached the conversation differently. She asked about Mrs. Thompson’s lifestyle, long-term goals, and what she truly valued in a home. Alexa could tailor her recommendations more effectively by building rapport and showing genuine interest.
A few weeks later, Mrs. Thompson called Alexa back. She appreciated the follow-up and the effort Alexa had put into understanding her needs. They revisited some properties, and Alexa’s pitch was more confident and engaging this time. Eventually, Mrs. Thompson found her dream home, and Alexa closed the deal.
Conclusion
This experience taught Alex the importance of preparation, adaptability, and building a personal connection with clients. It was a turning point in his career, making him a more empathetic and effective realtor.
Tips To Becoming A More Persuasive Communicator
First, please understand your audience's?needs, preferences, and pain points. This understanding forms the foundation for a persuasive pitch:
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Second, please be brief and concise, capturing the audience's attention and delivering the critical message efficiently.
Third, could you engage your audience's interest and maintain their attention throughout the presentation? Engaging storytelling and visuals can be compelling in achieving this.
Fourth, be relevant the content of a pitch should be highly relevant to the audience's needs, interests, and pain points. It should address what matters most to them.
Fifth, have a call to action: Pitches typically end with a clear call to action, specifying the audience's next steps. This may involve purchasing, investing, approving a project, or seeking more information.
Practical Exercises:
ADHD & EQ Strategist | Board-Certified Mental Health Coach | Somatic Therapist | Educator | HBR Advisory Council Member | Empowering Leaders & Professionals
6 个月Anita Pontzer, your insights are a powerful!
Senior Advisor Impresario Partners Consultants
6 个月thanks for the great info
Let's Grow Together
6 个月Excellent