Mountain Minute #214: Embrace the Altruistic Echo

In our world (and on LinkedIn) self-promotion often takes center stage:

• "I made $1 million in between naps."
• "My book was the number one bestseller on Amazon's {insert obscure category} list for two consecutive days."
• "I'm a visionary! Whee!"

So... what to do if you despise such self adulation, but you still need to attract customers, have your voice be heard and/or influence the world around you in a positive manner?

Embrace the altruistic echo.

The altruistic echo is the amplification of your personal brand that occurs naturally and positively when you help others.

Such actions create a ripple effect of goodwill and authentic connections across your network. (Network is a fancy word for family, friends, colleagues and associates.)

Unlike the noisy cacophony of self-centered marketing, the altruistic echo generates a lovely reverberation that resonates authenticity and genuineness. It’s not just about the act of helping; it’s also about setting a tone of benevolence and community that echoes through your interactions, both online and offline.

The altruistic echo has its roots in a mindset... a sustained practice of placing others’ needs alongside or even before your own. In doing so, you enrich the lives of individuals and communities you touch.

At the same time, without a single ego-driven word or phrase, you shape a personal brand that’s human in the best sense of the word: genuine, trustworthy, responsible and reliable.

The digital world, with its 24/7 connectivity, serves as a fertile ground for the altruistic echo. Social media, blogs, and online communities become channels through which we can extend our help, share knowledge, and seemingly without effort build a brand that’s rooted in meaningful interactions and positive impact.

Few things make me happier than when someone I have never met writes to say I have been of service to them. Many such notes have led to a genuine relationship between us.

Many times, I am the one offering thanks. For example, I recently reached out to Devon White , to say how much I love his Evolving Humanity newsletter; we now have plans to meet and discuss the many overlaps in our interests. (If you aspire to get stronger, clearer and healthier... you should definitely subscribe.)

Please remember this: the altruistic echo doesn’t demand grand gestures. Small acts of kindness or simply being there for others in times of need... make a big difference.

Here's something that's not widely understood: the more you help others, the more you shift yourself in a positive direction. You change, for the better.

If you are tired of hearing others scream, "I AM THE MASTER OF THE UNIVERSE," try whispering, "Can I be of service?"

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