Embedding AI in our Service Stations

The full scope of artificial intelligence (AI) transformations coming our way in the years ahead are largely inconceivable today. The speed with which these transformations will arrive requires significant foresight and proactivity from companies to maintain their market-leading positions.

Consider that ChatGPT took only five days to reach its first one million users, and two years later it currently receives approximately 600 million monthly visits. Furthermore, according to the EY CEO Outlook Pulse research, 70% of consumer leaders agree that they must act on generative AI now to avoid giving competitors a strategic advantage.

Here at ADNOC Distribution, we are proud to be pioneers at the forefront of this exciting transformation in the fuel retail sector, so much so we’re further developing our existing AI-driven solutions by working with leading artificial intelligence (AI) and technology companies worldwide to deploy new solutions across our network.

To support that aim, ADNOC Distribution is engaging world-leading technology companies, including the G42 Sovereign Public Cloud offering by Core42, which leverages Microsoft Azure’s Cloud technology.

The future is hyper-personalized

ADNOC Distribution is leveraging this new AI technology to enhance its capabilities, with hyper-personalization representing a significant opportunity in our evolution. By utilizing its capabilities and combining the subsequent insights with our existing technologies,?we’re advancing critical aspects of our service to create hyper-personalized experiences through which only the most relevant and unique solutions are delivered to our customers.

To achieve our aim, ADNOC Distribution will use the latest AI cloud technology to analyze its vast internal data sets, combined with external data sources, enabling the Company to develop advanced and secure models to improve customer service, drive operational efficiency, and create new business opportunities. The advantages for ADNOC Distribution are seen in its ability to analyze large volumes of data far more quickly than a human while also performing complex calculations at record speeds to generate exciting new data-driven insights.

Seamless service as standard

We are revolutionizing the seamless customer experiences ADNOC Distribution offers by embedding AI-driven innovations throughout our service stations. For example, we will analyze an annual average of 220 million fuel and non-fuel transactions, along with external data sources, to develop advanced and secure models for creating business opportunities.

Practical applications of this exciting work include further developing our ADNOC Rewards loyalty program to provide its two million members with more relevant and tailored promotions by adapting to customers' evolving needs and preferences.

The outcomes are expected to further augment our existing customer favorites, such as Fill & Go – our service station innovation that uses smart cameras to recognize customers based on their vehicle registration plate, offering tailored services and promotions based on each individual's preferences and past purchasing history.

Driving business value

Our commitment to leading the fuel retail sector through this transformation will support our strategic growth ambitions and unlock further value for our shareholders. Ultimately, the continued integration of AI across the entire value chain drives smarter solutions and secures our position as an industry leader.

With more than 20 new AI developments in our pipeline, we are transforming our entire service station network to ensure ADNOC Distribution remains a future-focused pioneer. Stay tuned to discover more about these exciting developments, and visit a service station near you to experience our enhancements in action!