Embedded Metaverse
Dr. Caesar J's Digital Management periodicals
My 21st and last article in Series I of DeepTech matching summary outlines
May 2024
My last article in deep tech Series-I is a culminating FinTech finale. When matching Web3(.0) with EmFi Embedded Finance SuperApp we obtain a huge load of digital business opportunities. The KashYou SuperApp context of a borderless marketplace hosted on 5G technology prevails on this Article as in those before. It makes sense for a borderless EmFi app to use #crypto currency. The four axes of selected digital business opportunities of this article are the Web3 marketplace, the Web3 social media platforms, the data harvesting potential, and the advertisements market. You should simply imagine communicating, shopping, socializing, and carrying business in a VR / AR environment. The Embedded Finance EmFi is the basic frame foundation of the matter. The KashYou is organically an #EmFi SuperApp. KashYou would add APIs for interfacing with the Web3 environment, each hosted merchant will have to enable her / his shop to become Web3 compatible to benefit from the digital business opportunity on offer.
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a)???? The Marketplace axis of digital businesses opportunities tops the list because KashYou itself is a #superapp marketplace. The Web3(.0) enters into play in the Trading, the Services, the Delivery, and in the Garments vertical, among many others. A metaverse marketplace shopping experience designed to be accessed by a VR / AR headset, using a crypto currency EmFi, all the way up to the delivery UX and CX customer journey.
The Marketplace Trading experience can be a full cycle and includes both sellers and buyers, merchants, and consumers. The digital business opportunity is in creating the full economic cycle on the metaverse so as to create value on each action and step of the SuperApp customer journey EmFi transaction (see further below). Merchant Web3.0 onboarding includes choosing the location within the metaverse KashYou real estate City.
The KashYou Web3 SuperApp marketplace is not restricted to trading products, it is also open for trading Services. Besides advertising that will be discussed further below, services such as architecture, design, training, education, any collaborative, publishing, editing, FinTech, can be introduced by AR Augmented Reality. The EmFi monetization will be through crypto.
The Delivery is a UX and digital business opportunity by itself. There will be partnerships involved that will have to onboard the KashYou SuperApp Web3 environment. Tracking and unpacking will be on VR and or AR, communication en-route will be an extension of the EmFi #customerjourney. Each country, geography, territory will have different last-mile providers and different API integrations.
The Garments vertical digital business opportunity has been mentioned already in Article 19[1], Metaverse Intelligence two months back. We highlight here the full metaverse KashYou SuperApp customer experience with focus on the Embedded Finance EmFi. Shopping for clothing, trying the sizes, colors, and fitting garments together, each from a different store, perhaps in a different country, then paying for each merchant, all merchants, in one blink, all crowned by metaverse Web3 tracking of the deliveries.
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b)??? The second selected axis of the digital business is Social Media. Social media is the prime #metaverse destination. Social media has become platforms for micro businesses more than just sharing personal life stories, therefore the natural (not literally but until we switch to meta-English vocabulary) communication space of the #emfi KashYou #web3 marketplace. This Super-App-meta-social-space will include a social KashYou Facebook? brand, or similar, a metaverse social lifestyle, and Gaming.
The first of these #superapp opportunities is the launching of a Kashyou brand of Facebook, a metaverse clone. Facebook digital social life transported us into a new dimension of social interaction, a relation of web-based and mobile interaction. Inside of the VR headset, the Facebook metaverse promises an augmented experience. Monetization of the digital experience can be from advertisements or by creating a market value of the social media platform. Nothing prevents adding EmFi users from outside KashYou, but the KashYou ecosystem community should represent a strong nucleus.
The KashYou #web3 #metaverse #superapp #socialmedia platform could be any Facebook brand or assimilated. The opportunity of launching the KashYou’s ecosystem own platform is an extension of the #emfi digital business opportunity capabilities. The #emfi layer will cover either as main or supporting service. The social layer is more than a nice to have, it adds on the UX of the whole ecosystem.
The Kashyou #web3 #superapp marketplace should be #metaverse, therefore enabled for a Digital social life. The DApp is an option, the idea is to maximize the time under the VR headset. The more time is spent on VR the more the #emfi is monetized. The digital business opportunity is to capitalize on a native, organic (albeit genetically modified) social meta-app. KashYou is intrinsically part of a #5G mobile network, therefore equipped with voice, text, data, and video connectivity and all what takes for setting up a social network.
Gaming is a metaverse vertical on its own. The digital business opportunity is in embedding the #gaming vertical within the #web3 #dapp social media as part of the KashYou #emfi #superapp marketplace. Gaming will also generate data analytics traffic, loyalty, and ecosystem scalability. I think that the gaming is the highest single value contributor to KashYou’s #web3 and #emfi matching.
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c)???? One cannot downplay the value of Data when it comes to digital. Even at the level of a KashYou’s digital opportunity axis related to Web3 and EmFi, the materiel content is immense, it was hard to select 4 among the tens of opportunities. We start by O-RAN because KashYou is part of a 5G project, the availability of the full data cycle of a #superapp payment journey, the #AI that can be applied, and the scaling across cloud constellations.
Open RAN promises to provide the most intense Web3 experience and data. The 5G #O-RAN throughput has the biggest capacity. It provides the ideal metaverse #virtualreality and #augmentedreality headset utilization. In considering the EmFi #superapp side, since consumption potential is highest on O-RAN, monetization is maximized, and the O-RAN digital business opportunity is justified.
End-2-end EmFi payment data harvesting is the most useful data thread for FinTech analytics. For me, this end2end #emfi payment data thread should start from the point of what was the impulse that triggered the purchase till the loyalty award post payment. The full EmFi #superapp customer journey captured on metaverse is the digital business opportunity per se.
My article 2 months ago on Metaverse Intelligence of March 24[2] covered the matching of AI with #Web3. As we move forward, the AI keeps moving ahead with new opportunities, now LLM. We generate the metaverse and EmFi #superapp data on O-RAN, we harvest end2end, we apply the latest AI technologies in analytics to benefit the most from the digital business opportunity, and scale it.
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We scale it by capitalizing on the Cloud constellation. The data created and scaled will be the wealth of the KashYou #superapp. The metaverse business opportunity will be maximized on the EmFi platform. All is magnified here: best UX because on O-RAN metaverse, widest relevant FinTech data capture, latest AI analytics technology, and, literally, the sky is the limit in terms of scalability.
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d)??? No question Advertisement on Web3 is relatively new and would be a major digital business opportunity axis by citing just four use cases: the Meta-Ad-Agency, the Marketing, the Avatar profiling, and the MetaBrands. Each of these #web3 #superapp use cases will depend on the #emfi #deeptech for the monetization. In my opinion, the advertising space should not be confined within the KashYou ecosystem, I favor the interoperability and interconnection among SuperApp ecosystems.
There will be new advertising Meta agencies, either adjoined to existing ones or fresh. This new expertise opportunity involves a thorough Web3 customer centric understanding because it cannot depend on past experience. All the rules will have to be rewritten. This is why it could be a major digital business opportunity for KashYou SuperApp and will have a direct impact on the EmFi application.
The whole concept of Web3 Marketing is new. The digital business opportunity is declinable into several aspects: the marketing of the KashYou #superapp marketplace by the KashYou marketing department stakeholders targeting outside of the ecosystem, the ecosystem merchants using the KashYou platform to promote their products and services within KashYou and outside, the marketing of the Web3 service providers to the merchants and customers on the ecosystem, to name but a few types of the marketers on the KashYou EmFi.
I predict a digital business opportunity in Avatar profiling related to the Marketing axis. The avatar use cases can be in the garments, meta socials, and in the gaming. The avatar business is directly related to the EmFi crypto SuperApp. Avatar is a pure consumption product, the FMCG of Web3. One additional advantage here is that it is scalable, very scalable.
It is no brainer that there will be Meta Brands rushing into the metaverse digital business opportunity. Major traditional brands, across industries, are already there, the advantage is that brands will nurture the metaverse advertisement sector. Brands create value, intellectual property, character, differentiation, traction, all things positive in favor of the KashYou #SuperApp #emfi ecosystem and beyond.
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This last monthly Article, on the digital business opportunities Series I, covered the value created by matching Web3 with Embedded Finance, it might be an audacious move today but not tomorrow. What is still perceived as Science-Fiction today is becoming commoditized. I took regulation – deregulation for granted to prove the validity of the wide digital business opportunities. Some of them are huge. I struggled with the choice of words within the metaverse context, but I am sure you are following my drift. This last quarter was tilted towards DeFi and Web3, that is to prepare you for the last contribution of the Series-I, the 7th and last trilogy. All my puns are intended. All views are my own.
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Dr. Caesar J.
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