Embedded Finance $7T 2026 FI's quick move
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Embedded finance transaction value to more than double to $7 trillion in US by 2026, but financial institutions must move quickly to keep up--Bain & Company and Bain Capital report
Embedded finance, the integration of value-added financial services into software offerings, is set to redefine how consumers and businesses build and manage relationships with financial services, according to?new research and analysis from Bain & Company and Bain Capital. The swift acceleration in use of embedded finance, and its transition into the financial mainstream, is being propelled as its proposition enhances customer experience and financial access, alongside cost- and risk-reduction benefits for companies across the value chain.
The forecasts for the huge expansion of embedded finance, in a detailed new analysis of the fast-moving sector from Bain & Company and Bain Capital, show that revenue opportunities for software platforms and the enabling infrastructure providers that power these embedded offerings?will more than double from?$21 billion?in 2021 to?$51 billion?in 2026. The transaction value of embedded finance also will surge?$7 trillion?in 2026 and account for 10% of US financial transactions.
The factors driving the expansion of embedded finance space and its implications are clear:
Embedded finance can provide a much better value proposition – and platforms are the lynchpin
Businesses and their end customers benefit from contextual, seamless experiences; platforms can unlock new use cases and often use proprietary customer data to improve financial access while reducing costs for their end customers.
Platforms are partnering across the new value chain to deliver these benefits to customers and differentiate their core services. In turn, this increases their ability to spur sales in their core business. For example, embedding payments into the native invoicing workflow improves accounting or business management software for the merchant, significantly reducing time spent reconciling payments and invoices. Embedding financial services helps platforms drive superior economics, increasing customer lifetime value. With minimal incremental customer acquisition costs, platforms can raise average revenues per user, while keeping customers longer.
Market opportunity valued at?$51 billion?by revenues by 2026, and payments and lending are the largest growth drivers
The forecast jump in revenues will flow from the expansion in transaction volumes and value but also from increasing penetration of embedded finance in specific industries and gains in revenue multiples seen in segments such as business-to-business (B2B) payments as well as in the Buy Now Pay Later (BNPL) market.
Payments and lending will continue to be the two biggest segments of embedded finance. Currently, consumer payments account for more than 60% of all embedded finance transactions and this is expected to reach?$3.5 trillion?by 2026. B2B payments have lagged with transactions expected to reach?$2.6 trillion?by 2026, marking a three-fold increase on levels today. Smaller retail merchants will stand to gain the most from embedded B2B payments, helping these businesses to tackle challenges such as late or unpaid invoices. Embedded finance-driven business lending, meanwhile, is projected to grow five-fold over the next five years, from a mere?$200 million?in 2021 to?$1.3 billion?by 2026, thanks to the rise of a range of new specialist providers.
While payments and lending will constitute a significant driver for the rise of embedded finance over the next decade, the analysis also predicts growth in compliance, HR and procurement among a range of areas.
Incumbent institutions confront threats but can realize tremendous growth from reinventing business models
Disruptive digital first organizations, especially platform businesses, are best placed to take advantage of the embedded finance sector's expansion. Their access to more sophisticated technology, algorithms and data provides them with an edge in finding and targeting the most creditworthy customers. Embedded finance poses a major challenge to traditional financial institutions, threatening to separate banks from their customers and leave them with the low growth, low margin role of a regulated entity. However, there is still a significant opportunity for these institutions to use embedded finance to rethink their core business and drive growth through new services.
Adam Davis, Associate Partner in Bain & Company's FinTech practice, commented: "Embedded finance has quietly become a significant part of the way consumers and businesses make payments and access funding. In the years to come it will have a transformative effect on the relationship we have with our finances, removing friction from the sector and making financial services more contextual, accessible and helpful.?Jeff Tijssen,?a Bain & Company expert partner and leader of its global FinTech practice, added: "For businesses this shift is an enormous opportunity. There will be no shortage of growth finance for the sector as platforms experiment with integrating everything from tax to payroll services in the years to come."
"Embedded finance clearly provides a compelling win-win proposition.?For software platforms, these products unlock new revenue streams and for end customers, they routinely increase access to financial services at lower costs compared to traditional financial institutions," said?Blake Adams, a Senior Vice President at Bain Capital. "As one of the longest-tenured investors in the fintech and software spaces, we've had the privilege of helping software platforms launch and scale embedded financial offerings while supporting enabled infrastructure players to scale and attain product-market fit.?This research clearly signifies that embedded finance is still in its early innings, and we're excited to support the founders, entrepreneurs, and business leaders who will continue to advance and disrupt this ecosystem," added?Matt Harris, a Partner at Bain Capital.
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About Bain & Company
Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future.?
Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than?$1 billion?in pro bono services brings our talent, expertise, and insight to organizations tackling today's urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum?rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
About Bain Capital
Bain Capital, LP is one of the world's leading private investment firms that creates lasting impact for our investors, teams, businesses, and the communities in which we live. Since our founding in 1984, we've applied our insight and experience to organically expand into numerous asset classes including private equity, credit,?public?equity, venture capital, real estate, and other strategic areas of focus. The firm has offices on four continents, more than 1,300 employees, and approximately?$160 billion?in assets under management. To learn more, visit?www.baincapital.com.
SOURCE Bain & Company
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For any questions please contact:
Bain & Company:?Gary Duncan?(London) — Tel:??+44 (0) 7788 163 791 Email:?[email protected]
Bain Capital :?Eddie de Sciora?(Boston) – Tel: +1 516-458-3783 Email:?[email protected]