Embarking on a music journey?
Written by Igor Hanke based on a lecture from Anca Lupes

Embarking on a music journey?

Ready to take your music global? Discover key strategies for international success and industry insights!


?? First, get 'export ready.' Your music isn't just for local ears; it needs a universal appeal. Think global, act local. Each market has its quirks – Japan loves novelty, Germany digs techno. Understand these nuances.


?????? Build a killer team. You need folks who speak 'music' and 'business.' Agents, managers, legal eagles – they're your backstage heroes. And speaking of legal, copyright your tunes. Protect your intellectual property like it's your baby.


?? Now, hit the digital world. Spotify, YouTube, Instagram – they're your global stage. But remember, it's not just about streaming. Engage with your fans. Go live, share stories, make them feel part of your journey.


?? Live gigs – they're your bread and butter. But think beyond your local bar. Festivals, cultural events, even corporate gigs can be goldmines. And while you're at it, why not a song for a movie or a game soundtrack? Diversify!


?? Merchandise, oh yes. Your face on a t-shirt, your lyrics on a mug. It's not selling out; it's smart marketing. And every piece sold is a fan wearing your brand.


?? Collaborations – they're like music magic. Work with artists from different countries. Blend genres. Create something unique and watch it capture hearts across continents.


?? Money matters – get the right deals. Publishing rights, master rights, performance royalties – know them, own them. And remember, there's money beyond music. Think endorsements, sponsorships, even teaching gigs.


?? Lastly, be adaptable. The music scene's always changing. New platforms, new trends. Keep learning, keep evolving. Your music's a global ticket – use it to explore, connect, and conquer!

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