Email Your Way to Profits

Marketing by email has become the in thing these days. This is because it offers considerably more benefits over conventional types of marketing. It is also an effective marketing technique as it drives enhanced returns on your investment as well as customer engagement metrics. Here are two effective ways to make your email marketing efficient and productive: personalized emails and email signatures.

Personalize your email

The marketing campaigns that we come across these days like print mail, telesales, radio and TV are all in a single ‘one-size-fits-all’ format, without addressing a customer individually. On the contrary with email marketing, you can send personalized emails bearing your personal details like your user name or login name. Here you can also add your company’s personalized information like sales/purchase history.

Creating an email marketing campaign is considerably easier than conducting separate print mail, postal mail, or advertising campaigns, because in this way, you can divide your customer list into still smaller lists and then mail them highly personalized messages. For instance, you can choose all customers or users who come from Los Angeles and then go on to prepare your email marketing copy in such a way that it speaks directly to Los Angeles. Thus email marketing lets you speak easily to your customers directly, in a highly personalized as well as intimate way, something that is not at all possible with the traditional marketing methods.

Another means of personalizing your emails is to make use of recurring email templates. To do this, all that is required of you are the following:

• Prepare a good catching copy for your email
• Throw in a little graphics,
• Use easy database list queries
• Hit send

And the beauty of it is that all these can be done by just an employee in a matter of hours.

A unique style

We are always interested in personalization of our mails, because it works, every time. You can effectively personalize your emails by throwing in your charm, make use of social media, or maybe just speak your mind. By doing these, you are also adding a unique style of your own to all your mails, making them stand out in the memory of your users, and all others who happen to go through your email.

Email signature

There are many internet marketers out there who just keep on sending their email messages by paying little attention to their e-mail signature. In fact, this is the one aspect of email marketing that is overlooked most. However, it can be very useful if you really put your mind to it. That is exactly why all successful marketers make use of the signature part of their e-mails every time, to influence their whole marketing campaign real productively. Besides, marketing professionals in general believe that their e-mail signatures are also their business cards online. They know that these tiny spaces can help their customers, readers and prospects connect with them on a personal level. Also an email signature can do then one thing that every email marketer spends a fortune to achieve: divert traffic!

As you can see the opportunities remain endless. All you need is to have the right mindset to take advantage of three things: Personalized emails with their own unique style and email signatures. And with them the sky is the limit.

Success Lies in Customer-centric Emails

These days, retailers are confronting increased competition to attract the attention of consumers. In their own way, consumers prefer to have constant, multi-channel and highly personalized experiences from the media. This means that the days of the same one-size-fits-all type of publicity that is common to email blasts, websites, and promotions, often accompanied by the same old offers are over.

Meet them, engage them

Now to oppose this tendency, email marketers can respond only in one way: make use of a more practical approach towards customer-centric email marketing that brings higher revenue for the company and lifetime value for the customer. This provides increased opportunities to attract the consumer’s attention by having ongoing, direct conversations with them via emails, as they advance toward their initial purchase, and from then on to repeated purchases.

For customer-centric marketing to be truly effective, retailers not only should find their potential customers but also engage them wherever they happen to be, by means of personalized email marketing, and be receptive to the consumer buying cycle, over time. Customer-centric marketing is already strengthening the process of engagement with the consumers, speed up buying readiness as also enhance sales as well as lifetime value.

Nature of personalization

Consumers are becoming increasingly conscious of personalization in their own online shopping experience. Its effect is increasing by leaps and bounds, with the customer-centric email marketing campaigns, leading to increased sprees of buying. A wise retailer remembers the shopping behavior of his/her individual consumers and uses it to personalize future experiences.

Due to consumer-centric email marketing, consumers have become aware that they are being treated on an individual basis, and respond by stating that they value it and look forward to it. The value consumers derive from Customer-centric email campaigns makes it very easy for them to access important products. And once the retailer is familiar with a consumer’s behavior, they can tailor personalized messages and convey them to them.

A recent study showed that 50 percent of all consumers agree that receiving personalized consumer-centric email from a retailer that is related to their past buying habits, is highly desirable. In this way, they are offering a priceless service them.

The goal of the entire process is to increase sales and revenue by providing a more personalized buying experience to every consumer. Consumers who receive consumer-centric emails are of the opinion that they are likely to purchase more from such retailers. Personalizing email lets retailers to actively personalize every shopper’s experience, delivering them products that they would like to buy, at the right time, wherever they are.

Consumers prefer email alerts

Personalized consumer-centric email marketing has turned out to be an extremely successful means of making the shopping experience increasingly customer oriented. Nearly 75 percent of consumers state that they prefer personal email alerts from a retailer after a purchase. Nowadays, consumers are only too happy to receive multiple-messages from the retailers. When a retailer personalizes a consumer’s shopping experience, the latter do not mind it in the least, if they are contacted by email. No wonder 74 percent of consumers stated that they are only too willing to be contacted by emails from retailers, whose sites they happened to leave without buying anything.