As email template editing software evolves, how will the lives of marketers change?
Komal Helyer
Award winning Managing Director @Profusion CRM | Fractional CMO | Chair DMA Email Council | B2B Marketing Tutor IDM | NED | Corporate Woman of the Year | CX Stars 50 | Mentor | Creator Email Maturity Model | B2B SAAS
Over the years, the role of a marketer has evolved alongside the technology available. Direct mail was once the dominant marketing platform, making the copywriter the driving force behind a campaign. The mighty email then came along and the futuristic messages transformed everything; making mass communication available at the click of a button – and placing great emphasis on the designer. Then came social media; with its stream of new platforms, playful nature and instant back-and-forth communication.
Everything is now linked; if you’re not integrating, you’re behind the times. But one thing hasn’t changed, especially in the world of B2C email marketing, and that’s that quality design is still imperative.
We all know marketing is a crucial practice, throughout the good times and the bad. The simple truth, however, is that many small to medium businesses simply don’t have the resources to employ full in-house marketing teams, meaning some roles are becoming merged.