Email subject lines quiz!
Carmen Williams
Director of Global Teams. 120 VA's in the Philippines and South Africa supporting Australian business owners to grow their business AND have a life. Account Managers | BDMs | Admin | Customer Service | LI Marketing
I don’t know about you, but I find human nature endlessly fascinating.
Which is why when we do our ABC testing for subject (and preview) lines for our emails I watch for the results in anticipation.
Which one will have the highest opening rate?!
So I thought, let’s bring the fun to you too.
Here are three subject and preview line tests that we have done.
Can you guess the winner?
I couldn’t.
Which means, if you get two or three out of the three right you are doing way better than me!
The answers (and open rates) are at the bottom.
Game on!
A
Subject:?3 reasons your VA might leave you
Preview:?And what you can do about it
B
Subject:?3 main reasons VA’s leave
Preview:?and how to avoid them
C
Subject:?how can I be sure my VA won’t leave?
Preview:?3 main reasons VA’s leave
A
Subject:?I often use Fiverr
Preview:?Even though I have 12 VA’s
B
Subject:?The number 1 reason you should use Fiverr
Preview:?ppst… [Name], I use it too
领英推荐
C
Subject:?You might be surprised by this…
Preview:?Why am I sending you to the “competition’”?!
A
Subject:?3 things that I still do myself in the business
Preview:?Even though I love delegation
B
Subject:?3 things that you should not delegate to a VA
Preview:?Even though I think VA’s are amazing
C
Subject:?[Name], I still do some stuff for myself
Preview:?Well…sort of…
So drumroll… the answers are…
Email 1.? A (51.5%),?B (48.1%), C (45.2%)
Email 2.? A (49.6%),?B?(55.5%), C (43.0%)
Email 3. ?A (40.9%), B (47.5%),?C (51.7%)
So there you have it!
Did you do better than me? Love to know your score.
If you dare to share, reply to this email and let me know.
I find it fascinating that the open rates can vary by up to 10%. I mean that is a huge difference to the number of people that open an email!
ABC testing is not only essential for email marketing. But if you are a nerd like me (which you probably are if you have read this far) it is FUN too!
I write the emails, and my VA, the lovely Tin, proofreads them, makes them look beautiful and set’s it up in our CRM.
Then I sit back and watch the results roll in…fun times!