Email subject lines that can help you increase your open rates

Everyone gets tons of emails in their inbox every day. Coupons, daily deal sites, newsletters, password resets, once-in-a-lifetime deals — it's a lot! We are inundated with boatloads of information more than ever before. But we don't have more time to soak it all in. So the chances of emails being ignored are pretty high, and the subject line is what does the trick. It is the first (and sometimes the last) impression on users. In many ways, the email subject line is more important than the entire email body. So, even if you have a fabulous newsletter or deal, it will be worthless if it never sees the light of day.

While all many notifications may make people feel overwhelmed, there are one or two emails that catch their attention and make them click. Why does that happen? Well, marketers simply leverage natural human tendencies and psychological principles that get them higher open rates, and the subject line is often the reason why. Some proven principles that make people open an email (or click on any title, for that matter) are usually: the fear of missing out, curiosity, vanity, greed, pain points, etc.?

Here's a list of some email subjects that work:?

• Emails that increase greed

Everyone is a greedy person; that's why discounts and deals are a great way to increase the open rates. However, you need to be careful about offering really huge discounts, because it will be less reliable. For instance?

-[NEW RELEASE] 30% Off Content and more- works well because people love discounts.??

• Emails that focus on pain points

If you really understand your audience, then you know their most significant pain points, and you can use that to get subscribers to open your emails. Offer tips, tricks, and give a solution to a problem they may have, and don't forget to use emoji if you are targeting the younger generation. An example is: ????Get Leads From Google Maps ???

• The fear of missing out

This psychological principle is practically impossible to resist, especially if you add the element of limited availability or urgency. If you include in your subject lines words that imply time sensitivity, such as limited time, urgent, breaking, alert, etc., you will be able to increase the open email rates. An example is: [LIMITED TIME] $100 Off content??

• Personalized subject lines and emails

?The subject lines where you include the receiver's name boost open rates by 20% across different industries. You can also use casual or more familiar language, share something personal, or imply friendship ( not always works). An example of a subject line that is fear-based is:

Bad news, #persons-name! ?? You missed our last discount, but here are some excellent deals for you.

By the way, checkout Legiit latest deals here

.