Email Metrics to Monitor in 2023

Savvy internal communicators have been plugged into email metrics since the advent of email analytics software . But times have changed and the latest tracking tools allow us to tap into a whole new dimension of email metrics.

That said, tracking individual email metrics on their own without a firm plan on how to use them also won’t do much good.?

Monitoring email metrics should be part of a holistic internal communications strategy, a big part of which includes auditing and improving messaging.?

Let’s look at some of the top email metrics to watch in 2023 and examine how you can leverage different types of data to improve your internal communications.

Segmented email stats

Segmented email stats organize reader analytics by specific criteria. Want to see which department is most likely to read your newsletter? Check segmented email stats. Need to know the job titles of the most engaged employees in your organization? Look no further than segmented analytics. Who has the lowest email open rate? You already know what to do.?

Segmented analytics empower communicators through customized reports. We gain the insights needed to pinpoint where exactly there’s a roadblock and where there’s an opportunity to leverage. Segmented stats also enable communicators to target specific employee groups with tailored content to optimize employee engagement .?

Top performing links

As the name suggests, top-performing links are an email metric that highlights which email-embedded URLS employees click on the most. This is a small but mighty metric that allows communicators to understand which resources employees find most helpful or interesting. In turn, they can double down on the content employees love.?

Inversely, internal comms professionals can see which links are not drawing attention. They can then follow up by checking how and where the links are presented. With HTML newsletter templates , internal communicators will have the option to make key links more bold and vibrant or transform them into vibrant buttons, drawing more attention to key information.?

eNPS

eNPS or Employee Net Promoter Score is a type of email metric that directly measures employee engagement through a single question. By asking employees to rank how likely they are to recommend their workplace to others, eNPS determines which employees are promoters and detractors accordingly. For instance, a 6 will represent a detractor, whereas a 9s and 10s signal a promoter. Meanwhile, 7s and 8s represent passives.?

When you embed eNPS surveys into your employee newsletter , they become a source of powerful email metrics that allow you to measure engagement—a notoriously dubious concept—with hard numbers.?

Open time

Open time is a simple but powerful email metric. Simply put, open times show you when employees are opening your email during the day throughout different days of the week.?

When you use an email tracking tool that visualizes this data over time, you’ll be able to pick up on key trends. In turn, you can make informed decisions about when to send out different types of communications and get better at capturing employees’ attention.

Read time?

Where email open rates might correspond to catchy subject lines (or the opposite) and opportune sending times, email read times tell you about the effectiveness of the content inside. People open emails for all sorts of reasons. But they keep reading only if they find the information, important, interesting, and/or relevant.?

With that in mind, read times can guide you in improving email content, its layout and formatting, or the overall email design . You can a / b test by making different changes to your email content and watch how the tweaks impact reading duration.?

Leverage email metrics to get employees’ attention in a distracting world

Email metrics provide valuable insights into how your employees are engaging with email content and whether your messaging is resonating with the intended audience.?

In a digitally-driven world where our online behaviour is increasingly sophisticated, it’s important to leverage analytics that are up for the challenge. Check out our blog for a full list of essential email newsletter metrics and how to use them.