Email marketing’s greatest value: High ROI!

If you were looking for a stat that would prove that the power of email still exists, this is it.

We know that social media (ads) are a popular option for brands to generate revenue, but the fact remains that email is far from dead. According to the survey, workers between ages 25 and 34 spend 6.4 hours a day checking their email. Unlike social media, more than a third of this age group regularly check their email before they even get out of bed.

Let’s not forget that email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter. This doesn’t mean throwing out social altogether. What it does mean is that using a mixture of social media and email can help to increase your lead generation and sales.

But using emails won’t guarantee a fast track to success. 29% of marketers look at ROI metrics to evaluate email effectiveness. You’ll need to put thought into your email design, copy and subject line.

Happy Hunting!