Email Marketing: Why It's More Important Than Ever

Email is still very important in today's digital marketing landscape. If you listen to the buzz around social media, you may think email is something of the past. But in reality, according to Email Marketing Institute's 40th annual report, In 2017, more than 100 million emails were opened each day!

The truth is, email marketing is still very important for most businesses. Email remains the most cost-effective way for companies to connect with customers, especially for those who don't have a large budget for content marketing.

Email marketing is the single most important tool available to businesses today. It can help you build your brand, reach new customers and increase sales. If you want to grow your business, you need to learn how to use email marketing. Here are some reasons why:

Enhanced Customer Reach: Email has become the most popular method of communication in the world, so it's easy to see why this could be a benefit for your business. Your target audience will be able to find you through search engines such as Google and Yahoo! You'll also have access to their email address books, which can be valuable information for future campaigns or sales promotions.

Improved Brand Awareness: Sending out emails about your business helps increase brand loyalty by providing valuable information about what you do and why it matters. This helps with customer retention and encourages them to spread word about what they enjoy about working with your company.

Improved customer engagement: Email is an effective way to engage with customers and deliver relevant content and offers. With so many choices available on mobile devices, email continues to be viewed as the most reliable way to reach customers - especially when they're away from their desktops or laptops.

Enhanced customer retention: Email provides a more personal touch than social media or text messaging can provide. It's a direct connection between brands and their customers that creates a sense of familiarity and trust between them. This makes it easier for customers to continue doing business with you after they've received their first email message or two.

Optimized campaigns: Email marketing provides greater control over sending messages than other channels because you can manage which content is sent based on triggers such as specific keywords, time of day, or even location-based information collected from your site visitors' browsers or mobile devices (such as when they came from search engines). This means that you can create custom campaigns for each customer segment.

Tips to Implement an Email Marketing Strategy:

1. Define your goals

?What do you want to accomplish with your email marketing campaign? Do you want to generate more sales? Increase brand awareness? Generate leads? Build loyalty? Develop relationships?

2. Build a quality mailing list

You can't effectively market your business without an email database of customers, prospects and even potential customers who have expressed interest in your company or products. A good way to quickly build your list is by using a service like MailChimp or Aweber, which offers free sign-up incentives and offers. Another great way to build your list is to use the power of social media marketing. If you have a blog, you can create a landing page for each post on your blog that asks visitors for their email address so that you can send them newsletters via email.

2. Segment your audience to send relevant content

You want to be sure that each person on your list receives only the right content at the right time — so segmenting is key. Segmentation allows you to target certain audiences with different messages based on their interests and needs. Here are some simple methods for segmenting your audience:

• Use demographics like gender and age range when creating segments
• Use keywords in subject lines when sending out emails
• Use click-through links that direct readers directly into the pages on which they are interested (e.g., blog posts)

?3. Create personalized subject lines

Most email users open an email because they want to know what’s in it. The subject line is the first line of the email that appears in their inbox, so it must be engaging and relevant to them. It should also be short, simple and clear — without too many words that can confuse or distract from your message.

4. Make mobile a top priority in your email strategy

If you want to increase your business’s revenue and profits, then you need to put mobile at the top of your list of priorities when creating new marketing strategies. In fact, 80% of consumers say they use their mobile devices when conducting research about products and services (Source). This means that if you don’t have a mobile strategy in place already, then now is the time to start transforming your company into one that caters to this growing demographic group by implementing features like push notifications for example, which are designed specifically for smartphones and tablets.?

Email marketing is still an important part of marketing. Even though social media and other channels are taking up more of the marketing budget, email marketing should still be a part of your marketing strategy. Creating a well-rounded marketing strategy will help ensure that you reach your target audience and achieve your marketing goals.?

Want to build scroll-stopping subject lines & email content? Get in touch with us??

?It is no secret that content marketing has become a vital part of any marketing strategy. Many businesses have realized this and implemented processes to incorporate blog posts and other types of content as part of their overall marketing plan. However, many of these companies also realize that it is not enough to just create amazing blog posts and expect them to bring in leads or increase sales. In fact, there are even more sophisticated strategies being used today in order to get amazing results. One of the most effective methods is to include certain elements in your value-driven content marketing strategy.

We are on the cusp of a new era of creation in which the old limits of location and medium will no longer be relevant. Content creation is undergoing a profound shift, as it becomes increasingly easier to create environments, objects and characters with limitless capabilities. Users can invent their own worlds by combining smaller pieces of code into massively connected virtual objects that can exist anywhere in the world in real-time. This is what I refer to as “The Metaverse” – a networked multiverse where users are able to re-imagine reality by creating new systems from scratch which have fundamental properties different from our physical world.

So, when it comes to content creation, the question that is being asked by many people is: "what kind of content will be created in the future?" and with new emerging technologies like virtual and augmented reality, artificial intelligence and blockchain; I believe this will be a very interesting future.