Email Marketing: The Ultimate Guide ??

?? Top Marketing Chanels in 2024:

1- Social Media

2- Web Marketing

3- Email Marketing

Email Marketing is a direct, personal way to engage with prospects, leads and customers.

Thanks to smartphones + Thanks to that pretty much everyone has an email.

You have an email ? Your prospect has an email ? So we can start a conversion and drive sales.

A prominent part of your website should be an email opt-in-form. This enables you to capture the email address of the visitors and gives opportunity to nurture those visitors who may not be ready to buy immediately but who are interested and want more information.

?? Social Media Vs Email Marketing

Despite the popularity of social media, having 1k email subscribers in your mailing list is better than having 1k followers on social media.

Social Media becomes problematic because only a small percentage of your followers will actually see your message.

Maybe you'd probably get drowned out in all the noise, funny cat's videos, jokes and memes will crowd out your marketing message.

Building a database of email subscribers plays a central role in your online marketing strategy because YOU OWN IT.

?? Do & Don't when it comes to Email Marketing

? Don't spam:

Never buy or compile lists of email addresses where the recipients haven't requested to be emailed + this is a very bad positioning.

? Be human:

Don't write emails like a robot or like you're writing a formal letter. Feel free to be a bit informal.

? Use commercial Email Marketing System:

Don't ever use gmail or outlook for mass Marketing. There are commercial email marketing systems that are cheap and easy to use like ConvertKit & MailChimp.

? Email Regularly:

If you rarely email your email database they'll start to go "cold". Best practice is closer to "weekly" but it also depends on your target market. I know some marketeers who email daily or even multiple times a day.

? Give them Value

All healthy relationships are based on an exchange of value. Ensure the majority of your emails are not sales pitches but rather something that create value for your subscribers.

?? Email Marketing challenges:

? Getting your email delivered

• Use commercial email marketing platform
• Make sure your emails don't contain spammy phrases.

? Getting your email opened.

• Write compelling subject line
• Create curiosity
• Motivate the recipient to open.

? Getting your email read.

That's why you should send emails to people who care. The length of the email isn't the issue. If the recipient cares, he will read your emails.