Email Marketing: The Strategy That Few Businesses Know How to Leverage (English)

Nowadays, many businesses have turned their attention to social media to create attractive content, capture attention, and generate leads with the ultimate goal of increasing sales. I am one of those businesses using this approach. However, I’ve noticed something interesting in my conversations with many successful entrepreneurs: despite marketing agencies promising spectacular results, many of them fail to tap into the true potential of email marketing. The conversion rate is surprisingly low. Why is this?

The answer lies in the lack of effective strategies and well-designed funnels. Many agencies don’t understand how to capture such a valuable resource as the email of their clients, and even worse, they don’t know how to leverage it in the long run. But when done right, email marketing can be an extremely powerful tool, capable of generating conversions much faster than social media. Let me explain how.

The Key: Offering Value to Get the Email

It all starts with creating value. For your followers to be willing to share their precious email with you, you must first offer something of value in return. This could be an exclusive resource, a guide, a discount, or access to premium content. In exchange for this value, you will receive their email, which you can then use to build a solid list of potential clients. The email is not just a communication channel: it’s a direct bridge to your client’s interest.

The Power of Automation and Consistency

Once you’ve built your email list, the next step is to use platforms that allow you to automate email marketing campaigns. This is where many agencies and businesses fail: they send emails sporadically or without a clear strategy. What really works, and has proven successful with more than 30 businesses throughout my career, is sending valuable content once a week, on the same day, at the same time.

Why is this strategy so effective? Because it creates a habit in the brain of the person receiving the email. Subconsciously, your audience will begin to anticipate and expect your emails. You’ll be present in their mind on a regular basis, which makes the next step—the sale—much easier.

The Surprise Element: The Moment of the Sale

When it’s time to offer a product or service, it’s crucial to subtly alter that habit. Imagine your audience is used to receiving one email a week, always on the same day. In the week that you have something to sell, change the dynamic and schedule three emails on different days.

This change in the usual pattern generates curiosity. The brain, accustomed to routine, is surprised and reacts with interest. That confusion can be the catalyst that gets the person to pay more attention to what you’re selling, significantly increasing the chances of conversion.

A Good Email Outperforms Organic Content

The value of an email sent at the right moment and in the right way is unparalleled. While organic content on social media can take time to generate a conversion, an effective email can speed up the process, delivering much faster and more efficient results.

In Conclusion

Email marketing remains one of the most underestimated tools by many businesses. By implementing a strategy based on constant value and precise timing, you can create a deep connection with your clients and significantly improve your conversion rates. Automate, create habits in your audience, and when the time comes, surprise them with an irresistible offer. Email marketing is not only relevant; it is essential.

Are you ready to transform your email marketing strategy?

Carlos Benito