This Email Marketing Strategy Example Will 3x Your Open and Conversion Rates
Tiffany Garside
Writing emails for global-minded finance and EdTech brands | Retention Marketing| Email Specialist | $7.9 million in sales for clients and counting | Corporate Trainer (Black Edu Amplified)
Are you actually giving your clients a comprehensive experience from start to finish?
HINT: The process starts long before the sales call or transaction...
It starts with the messaging you create...
Then, they find your email list and are catered from newbie subscriber to ready buyer.
Much of this process happens with the Welcome Sequence (aka sequence of emails that comes after they join your list.Over the past 6 years I've found the majority of small businesses don't understand this concept.
Bigger companies understand it, use it, and monetize email automations to block inflation + changing times but for some reason small businesses don't see the value in nurturing their audience automatically.
One Welcome Email Sequence is going to be responsible for your next 5-figures
When working with clients as a copywriter I suggest they start out with a 10 email sequence. This sequence runs 365 days a year and when you add in:
- Testimonials
- Statistics
- Story-telling
领英推荐
- Digging into the GOLD within your offers
- Podcast/blog content
Then, you set yourself up for long-term success.
If you don't learn anything else from this post, please research welcome sequence automations.
In fact, before you go here are a few statistics.
I really don't want you to lose out on any more revenue.
>> "Welcome emails can create a 196% increase in click rates" (Entrepreneur)
>> Welcome emails can boost revenue by 30% PER EMAIL compared to welcome emails without offers (Invesp)
>> "Personalized email marketing generates and ROI of 122%" (eMarketer)
Now, I can go on and on but, you get the point.
If you want to actually create a recession-proof business and lock in revenue for the next 12-24 months visit my profile and let's talk about this tried and true strategy.
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2 年This is great information. I always struggled with knowing what to say. Of course, it is an art of conversation.