Is Email Marketing still relevant in 2023?

Does your business need to use Email Marketing in 2023?

Email Marketing, has been around for decades and ever since I started my career in marketing in 2008/2009, email marketing has always been a part of my job responsibility.

Email Marketing is not a new marketing method and has been around since 1978 according to Campaign Monitor.

I have worked on 100’s of email campaigns before starting my agency Nurture Digital Marketing who specialise in equipping small businesses with Email Marketing services.

I have worked on email marketing campaigns for Nurture Digital Marketing, as well as campaigns targeted at customers for TalkTalk and business to business emails for companies including LexisNexis.

To support London businesses, I’ve sent emails for lead generation, customer retention, customer churn, events, customer updates, announcements, sales emails, you name it I’ve probably worked on a similar email.

But how relevant is email marketing today? And does your company need to use email marketing?

Well let’s answer that question, firstly the internet is growing and is surpassing traditional methods of marketing. For example, the latest data suggest that the number of internet users grew by 192 million over the past 12 months between 2021 and 2022, see our previous blog for more details.

This means more people are online and as the UK and global population grows, more people and businesses are communicating with emails and to receiving emails – including your ideal target audience.

So, can you afford to miss out on talking directly to your target audience and potential customers, who are registered email users? No, you can’t especially if the internet continues to grow in the same way

What I love about email marketing

Here is what I love about email marketing:

• Email marketing is instant
• Email marketing is direct to customer method of communication
• Email marketing speaks to a wide number of your audience at once
• End user data can be tracked
• Emails are another method to speak directly to your customers, it is sent directly to your customers, open and read directly by your customers

Also, there are efficient tools available to help you track when an email was read and opened.

The world’s most successful companies are using email marketing – can you afford to miss out?

It is also a respected method used by some of the world’s most successful companies.

Let’s round up why you can’t afford to miss out on email marketing?

• 76% of Millennials are willing to share their personal data
• We all shop online whether it is to buy a holiday, a car, sofa, a gift our purchases begin online. Whenever we shop online we exchange our personal data, this includes address for deliveries, name and number for contact details and even our age. And often we choose to opt into marketing emails to gain discounts on future purchases – with 76% of millennials giving their personal data online.
• To buy anything online you need an email address
• Another reason why you can’t afford to miss out on email marketing is because you can keep offer the opportunity to support your customers after Companies have started to send receipts to email addresses, you can tap into this method too for your customers
• 80% of your competition already speak to customers through email marketing

And according to hubspot statistics:

• There are 4 billion daily email users
• 37% of brands are increasing their email budget
• Majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy
• Subscriber segmentation is the most effective email marketing campaign strategy
• 33% of marketers send weekly emails and 26% send emails multiple times per month
• 77% of marketers have seen an increase in email engagement over the last 12 months
• Smartphone users prefer to receive brand communications via email

https://blog.hubspot.com/marketing/email-marketing-stats

These are just some of the reasons why email marketing will remain current, and these reasons show just why you cannot afford to miss out on email marketing.

If you have a question about email marketing, whether it’s data, technology or costs of email marketing send me a message and I’d be more than happy to help.

To read the full article, please click the link below, to view it on our website:

Thank you and if you have any comments and questions please share by visiting www.nurturedigitalmarketing.co.uk/contactus