Email Marketing for Online Stores

New technologies have helped improve digital advertisement, enabling advertisers to create more unique marketing concepts. Technological advancement has also enabled online stores to reach a broader target market through email marketing and social media platforms, targeting customers and prospects with a razor-sharp focus. Read on to find out how to craft a great email marketing strategy for your online store.

What Are Your Goals?

Firstly, before embarking on the journey to crafting a great email marketing strategy, you need to define your goals. Determining your goals and objectives will enable you to set a definitive process from the onset.

Identify Your Target

Next, clearly define your target. Is it business to business or business to consumer? You need to determine the customers you intend to offer services to and whether they have the kind of problem your business can solve. Craft your email marketing to excite, attract and lure them into coming for your solutions or products.

The easiest way to determine who your target customers are is:

• Analyzing what your portfolio holds or who your existing clients are.
• Study who will benefit from your solution by doing online market research.
• Find out who your direct competitors' customers are.

After this, the next step is finding out and classifying your clients by determining common demographic details such as age, gender, location, income, and marital status.

Select Your Toolbox

A successful strategy will require you to use tools that will help you craft, disseminate, track and measure the marketing emails and campaigns.

For starters, you will need an email service provider. The email provider will enable you to create and send your emails and provide you with additional solutions for email tracking. Next, pick an automation tool that allows you to program and send emails at strategic times.

Once you've selected the tools needed to craft your strategic emails, write down the passwords you'll share with your team.

Qualify Your Leads

Qualifying leads involve reaching out to visitors by cold calling or using your ChatBots and customer service personnel to get them to trust you and share their email addresses. You can only do this through proven tactics to make customers want to hear more from you. A few tactics to get your customers' trust include:

Create Relevant Content on Your Website with a Request for Details

Top-notch content provides value to your prospective customers. You can choose to use educational, entertainment, or informational content that inspires them. Include a call to action requesting visitors sign up for more of your content or services.

Keep an Opt-In Form on Your Website's Service or Home Section

The opt-in button can be situated at the bottom of the page or sidebar for easy visibility while they browse your site.

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