Email Marketing Myths Busted, A Big Hello To Herbal Essentials & More ????

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What's 'appening people?

Whether you're about to eat your lunch, take a train or just need a few minutes away from that dreaded email - we've got you ??.

This week we're putting on our ghostbuster uniforms and busting some of the biggest email marketing myths out there. We're self-confessed email marketing nerds and we can't stand some of the drivel that marketers and CEOs are led to believe by people who haven't got a clue!

Scroll down to watch those myths get an ass-kicking ??

People don’t read or engage with emails from businesses

First and foremost, as Dr Perry Cox eloquently points out above, this statement is definitely wrong.

There are more than 306 billion emails exchanged every single day across the world. If we said it was 306 billion TikToks, would you still believe it wasn’t worth it??

This isn’t just for one specific area either, 74% of Boomers think email is the most personal channel whilst that number is 72% for Gen X, 64% for Millennials and 60% for Gen Z! Take that TikTok ??

People actually LOVE emails and you would be missing a trick if you didn’t factor that into your marketing strategy.

Automation is complicated

Setting up email automations is here to make our lives easier, not harder. We promise!

In fact, 87% of B2C marketers leverage automation as part of their email marketing strategy. That’s basically everyone!

Besides the efficiency benefits, automated emails also perform pretty well. According to Epsilon, automated emails have a 70.5% higher open rate and 152% higher click-through rate than generic email blasts.

Unsubscribes mean your emails don’t work

You have to consider the unsubscribe button as a sieve through which your email lists pass after each and every communication. Those who unsubscribe and get filtered out do so because they aren’t your target audience.?

In recent years, HubSpot manually unsubscribed 250,000 people from their marketing blog and started sending fewer emails. They understood that it is better to be in communication with 500 hyper-engaged prospects than with 250,000 people, of which a teenie tiny proportion care about their product.?

Don’t be afraid of it, plan for unsubscribes and use it to help improve your email marketing campaigns.?

We can be confident in saying that email marketing is probably still the best way to nurture 1-2-1 relationships with your communities. Whilst social media has a role to play, nothing beats the direct-to-inbox communication email marketing provides.?

Click here to read the full blog!

Herbal Essentials Joins The Jetpack Family

We are so excited to announce that Herbal Essentials has joined the Jetpack Marketing family ??

Powered by the Himalayas and inspired by nature, Herbal Essential's incredible skincare offering harnesses the power of Himalayan Spring Water to help boost the epidermal skin cell renewal process, which supports, protects and strengthens the skin barrier.

The brand has established a strong reputation around the world and we're excited to be helping further it's D2C offering across social, paid ads and email marketing ??

Onwards and Upwards ??

This week's must-reads ??

• Learn about the startups looking to hydrogen for a sustainable solution
• We're biased as a Midland business, but look how the region became a Tech hub
• FinTech investment drops year-on-year
• Could we have an X-Factor for entrepreneurs?

This week's popular podcast ???

Who's ready for some corporate drama ??

Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.?Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin.

This podcast is a must-listen for anyone who likes the strategic side of business and loves an inside scoop into some of the biggest business wars and deals that there ever were!

Listen here

Ok…don't worry we're done now! That was fun right? ??

We would love it if you joined us by subscribing to our newsletter and following our?Linkedin Page?too.

We'll see you next time ??