Email Marketing In Myanmar

Technological advancement has been a major hallmark of economic development, becoming increasingly important in recent years. An interesting part of that technical transformation process has been the rapid evolution of the Internet (accelerated by the pandemic) as a basis for virtually instantaneous communication worldwide.

In Myanmar, most official communications, document sharing, and many other activities that are commonly done via email are often communicated through Viber, Facebook Messenger, and Whatsapp. However, since the pandemic and crackdown on the Internet and many social media platforms, from small enterprises to corporates have been adapting to email communications and even witnessed a rise in email marketing. In this article, we will discuss why we should use it as a marketing channel. 

One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels - just investing in specialist software to automate, track and evaluate their emails. There may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels. 

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through, and conversion rates, making it simple to spot how a campaign can be improved. 

Also, subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. That’s why people say mail marketing is easy to get started, measure, and share. 

When results are all that matters, the main reason that most businesses invest in email marketing is the fantastic return on investment. According to the Direct Marketing Association (DMA), email marketing generates ( $38 ) in ROI for every $1 spent. 

It’s clear to see that email continues to be the most effective marketing channel available to every business. Perhaps it’s time for your business to start making email marketing a priority.