Email Marketing as a major form of Digital Marketing.
With over 4 billion email users worldwide, the appeal of email marketing hasn't in any way diminished over the years. It continues to have a larger user base than the most widely used social media networks. According to statistics, global email traffic in 2021 was estimated to be 319.6 billion emails sent and received daily. Email marketing remains a vital tool in the toolbox of any digital marketer or brand.
Furthermore, email marketing gives you control over your relationship with customers. You don't have to worry about algorithms taking advantage of you. It allows marketers and brands to reach consumers in their inboxes, a private space where they can engage more intimately.
What is Email Marketing?
Email marketing is a form of direct digital marketing that uses emails to interact with target audiences for businesses. Sending out promotional or educational content is just a part of it. Email marketing is commonly employed to generate leads or sales and to raise brand or product awareness.
Email marketing is a cornerstone of every digital marketing strategy. On average, it yields a return on investment of $36 for every $1 spent, making it the most profitable and economical direct marketing channel. As of 2022, 68% of businesses sent content to their contacts via email. Still not convinced by these facts? Here are 4 reasons why you should adopt email marketing in your marketing strategy.
4 Reasons to adopt Email Marketing
Through email marketing, you can stay at the forefront of consumers' minds and grow their interest in your brand. Here's how! Obtaining a client's email address is the first part of email marketing. Your customers themselves give you their blessings, permitting you to send messages to their inbox. Having a customer or potential customer's email address indicates that they have expressed some interest in your company. In this regard, digital marketing plays out on its own, and to a certain extent, brand awareness will have been created.
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Customers check their email whenever it suits them. Email marketing can help you reach out to your customers and keep them informed of the latest products and services. You can also get feedback through email marketing. As long as you give customers something worthwhile to read, they should enjoy your emails. This will translate to increased customer engagement.
It is important to tailor your email marketing plan to suit user preferences. Customers are increasingly accessing emails and all other forms of media and information on their mobile devices. According to Litmus, 54% of emails were opened on a mobile device. Compared to other media, well-designed emails have the highest conversion rates for mobile devices.
Through email marketing, reaching a sizable audience can be achieved at a minute cost. Email marketing services like SendGrid have a Platinum Marketing Email level that costs $0.0006 cents per message. Also, you can send up to 12,000 emails per month for free with Mail Chimp. Vertical Response, another email marketing provider, provides free email marketing for up to 1,000 email contacts and 4,000 emails per month. They also provide subscription services for senders with a larger customer base.
According to Shout It Out Designs, businesses dedicate roughly 152 hours a year to manage an email campaign for a 15,000 email database. This usually includes composing, organizing, sending, and so forth for the emails; responding to inquiries concerning offers, coupons that are missing, or other issues; and maintaining the database, which would include adding and removing members, updating data, and performing other duties. Therefore, hiring someone to oversee these efforts might be a smart idea, as it does offer a sizable return on investment.
From a recent Hubspot survey, 91% of consumers use email. Furthermore, email is particularly popular in the business-to-business (B2B) sector, where 73% of businesses use it as their primary method of communication. If you use email marketing correctly, it has the ultimate advantage of product sales. Email offers a fantastic way to connect with customers. You can send them emails with discounts, offers, new products, and more, and they can in turn forward and share those emails with others.
Utilizing as much customer data and information as provided is crucial. Through this, you can send customers a special offer on their birthday or to inform them of a discount. You can also advertise a holiday special or an annual sale by incorporating seasonal offers into your email marketing strategy. Any offer should have a sense of urgency since customers are far more likely to buy when a deal is about to expire.
Wrapping it all up!
Email marketing remains a powerful and cost-effective tool in the digital marketing landscape. Whether it serves the purpose of fostering brand loyalty, obtaining valuable customer feedback, or leveraging customer data for targeted promotions, email marketing proves to be a versatile and indispensable channel for businesses aiming to thrive in the digital age. Reach out to Mirald Scale Content for the best email marketing strategy for you.