Email Marketing and its Advantages for Your Business

Email Marketing and its Advantages for Your Business

We have talked about Email Management, but what is Email Marketing? These days, many people doubt the worth of what Email Marketing can do, because of the numerous other creative ways to market digitally. What they don’t realize is how this strategy is more than just sending constant messages to subscribers. It is still one of the best and most important parts of the business.

For your information though, statistics tell us that there are 3.9 billion global email users in 2019, and it is believed to grow to 4.3 billion users in 2023! And take note: that is BILLION with a capital B we’re talking about here. As a business owner in this progressing world, don’t tell me you won’t seize this opportunity to let this number of people know about your business by sending them emails. It is unbelievable how much the email you’ll send to thousands or millions of people every day can do to your business!

What is Email Marketing??

But hold on a moment, let’s first define what Email Marketing is: Email Marketing is basically promoting your business, brand, services, or products with the use of email while building relationships with interested people, and guiding them while nurturing their interest to be purchasing customers.?

From newsletters, company updates, promotions, or offers, these are examples of email marketing. The aim of email marketing is to connect with customers and keep in touch with them about the different updates and information about the business.?

And you might be wondering: “Is there still a place left for email marketing, given the other progressive and prominent social media platforms to do marketing?” Well, let me answer your questions by telling you the advantages of Email Marketing:

1. Better ROI results

Results matter the MOST, and email marketing provides you with the best ROI results. In eCommerce, email marketing has always been regarded as a high ROI channel stating that this strategy has an ROI of up to 4400% and $44 for every $1 spent. That’s just fantastic, right? This is one of the main reasons why businesses invest in this strategy.

2. Connection and Intimate Relationships

With Email Marketing, you will be able to have connections with your potential customers and build relationships with them. The best way to interact with them is through personalizing the content of your email, which makes them more interested and more engaged with you. You can use your creativity and generate interesting emails starting from catchy subject lines up to put in pictures or even GIFs for more engaging content, while still regarding relevant information that benefits your audience.?

This creates the foundation of their trust in you, and you also will be able to customize the way you communicate with them based on their preferences. Plus, you can also reach anyone around the world. Although this is also an advantage over other social media platforms, there is no guarantee that you reach them, which is what email marketing does for you.

3. Inexpensive

You don’t have to worry about extra expenses for advertisements or promotions or even printout publicity materials. You can decide though, to hire an email marketing specialist and invest in them (which is not that costly and won’t hurt your budget) and they will be the ones to send thousands of emails and respond to your target audience with a low price only.

4. Know Your Audience

Given that you already have the opportunity to be connected with your audience, it’s about time to make the most out of it and know their preferences by collecting feedback and surveys from them. Encourage them to interact with you by answering the polls or surveys you’ll send them.?

With this, you will be able to know what they like, need, or want, and with this information in hand, you will be able to improve your strategies and tailor them for the best customer experience.

Likewise, you can also use email marketing to get their feedback or testimonials about your service or product, and from there, know what else you have to improve.

5. Immediate Impact

In just 24 hours, your business will already have a status or update by observing the statistics of the emails. Sent emails provide receivers with a sense of urgency to take immediate action,? which then persuades them to purchase from you. In a span of a day, you will be able to know where your emails should improve, or use tools to track your conversion rates, to improve your campaigns.?

Conclusion:

Email marketing is not dead! It remains as effective as it was years ago. It’s still one of the most effective marketing channels that are reachable by any business, from small, medium, to big ones! There is a never-ending list of the advantages that you can get from email marketing, and for you to benefit from those, you must be willing to take the step and implement this strategy for the sake of your business!

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