Email Marketing Insights - Volume #9 - July 2024 | A deep dive into bounce backs, deepfakes & more!
??Trend Watch
?Mastering Email Bounce Backs - Easy Fixes to Enhance Your Email Strategy: Email bounce backs occur when emails are rejected by the recipient's server and returned, which can disrupt communication. They are either soft bounces (temporary issues like full mailboxes) or hard bounces (permanent issues like invalid addresses). Bouncebacks can be effectively reduced by validating email addresses, using file-sharing for large attachments, configuring SPF, DKIM, and DMARC records, and monitoring engagement, all of which significantly improve email deliverability. Read more
???Top Stories
?From Spam to Deepfakes: The Digital Generation's Vulnerability to Online Deception: Even those who grew up online are falling victim to increasingly sophisticated scams. Unlike the old days of clumsy emails, today's online cons can trick anyone, with young adults now the biggest target group. These scams can range from fake job offers to deepfake video calls impersonating colleagues. Staying vigilant online, regardless of age or experience, is crucial to avoid becoming a victim. Read more
?Digital Dominance Under Scrutiny - CCI Sounds Alarm on Data Control: India's competition regulator is raising concerns about powerful tech companies. They worry that the "black box" nature of algorithms and the vast amount of data these firms collect create unfair advantages and stifle competition, leading to situations where a single company dominates a market. To counter this, the Competition Commission of India (CCI) is looking at new tools and regulations to address these issues. Read more
?AI Revolutionizes Retail - Shaping the Future with Automation: Shoppers today are digital wizards, demanding speed and personalization. Retailers are turning to AI to keep up. Giants like Walmart use AI for recommendations and planning, and Indian retailers are following suit. This tech tailors experiences, predicts demand, and revamps loyalty programs. But AI needs a roadmap: clear goals, good data, and ethical use. The future of retail is data-driven and customer-centric, with AI as the key to unlocking success. Read more
?AI Adoption Rising - Small Businesses Tap Into Big Potential: While big companies dive into AI, smaller businesses still cautiously explore its uses. This powerful technology can answer questions, write content, and analyze data, potentially boosting productivity. However, challenges like cybersecurity and unclear value propositions remain. Despite the hurdles, some small businesses are surely succeeding with AI, with wider adoption predicted in the coming years that potentially benefits both businesses and workers. Read more
??Empowerment Tip of the Month
“Utilize Customer Feedback for Email Content Generation!”
Incorporate customer feedback to create more relevant, engaging email content that resonates better with recipients. This approach only boosts open rates and conversions and strengthens customer relationships by demonstrating attentiveness to their needs and preferences.
?? Upcoming Events:
MARTECH+ Summit & Awards
Wed,?25?September | The Leela Ambience, Gurugram
Join us for the 5th edition of MarTech+ Summit & Awards, which brings together entrepreneurs, business leaders, and growth marketers to foster discussions and knowledge sharing to shape the future of Martech in India. Register here
??Poll Question
Poll Question: What AI-driven technique has shown the most promise in increasing customer retention?
1 Automated customer service responses
2 Predictive churn analysis
领英推荐
3 Personalized re-engagement campaigns
4 Dynamic pricing optimization
5 Others (please specify)
??Previous Poll Results
May Month’s Poll Results
Poll Question: Which email marketing automation trigger do you find most effective for conversions?
Here are the results:
As the poll reflects, many of our readers found Welcome emails to be the most effective email marketing automation trigger for conversions, closely followed by Re-engagement campaigns.
??Feedback and Suggestions
We'd love to hear from you! If you have any feedback, suggestions, or topics you'd like us to cover in future issues, please reply to this email or reach out to [email protected]
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