Email Marketing: How to Boost Your Campaign Performance by 10X

Every business knows the value of email marketing campaigns these days. This article explains the email marketing mistakes we make, and how to avoid them to 10X your email marketing ROI.

Today I received an email, which was extremely amazing! And, that’s how it comes to my mind that I should share my learning with you. I assure you will learn something interesting about your email marketing strategy, after reading this article today. This article will help you plan the perfect email marketing campaign from now onwards.

Email marketing a way to connect with your potential customers by connecting with them through emails. The benefits are unlimited, you can connect with them, upsell, cross-sell, nurture, remarket, generate more lead, gain website traffic, generate more brand awareness, product marketing, audience retention, and 100 more benefits.

Organizations spending huge amount and effort these days on the email marketing campaigns.

“For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019)”

But before investing in that, you should question yourself:

• Does my email campaign deliver the purpose?
• Do you receive the expected ROI through email campaigns?

If not, then keep reading!

Did you know these latest email marketing stats?

Here are some important facts and stats you should know before starting your email marketing campaign planning:

• In 2019 alone, 6 billion emails were sent and received each day, this figure is expected to increase to over 347.3 billion daily emails in 2022 (Statista, 2020)
• 70% of the emails go to the SPAM category. Why? Because those mailing lists are purchased by a 3rd party. They may not be the right audience for your business.
• An email is a traditional approach. But it’s not, email marketing is still an effective and efficient tool if it is optimized for the buyer’s persona.
• According to the Direct Marketing Association, 76% of marketers say they use email more than they did three years ago.

Why your email marketing campaign doesn’t give you the expected ROI?

We make some minor mistakes while planning our email marketing campaign unconsciously.

“Each of your customers receives 121 emails every day.”

In this highly competitive environment, making even a small mistake can get you out of the competition in your audience’s inbox.

#1 Sending a common email campaign to all

To save time and efforts to design customized emails to the different sets of the audience, businesses send generic emails to all the audience. This is the worst mistake you could have made. The one-size-fits-all concept doesn’t work well in email marketing campaigns.

For example, you are offering an email marketing course for beginners at a 20% discount. Your email subscribers are the mix of beginners to C-level people. The offer makes sense for the people who are interested in learning about email marketing, the C-suit audience is not the right fit for your offer.

You have to think WHO will be on the other side of this email, reading my message!

Our audience is a person and would love to be treated like one. So automation should be used up to a limited extent.

#2 Spamming the audience inbox

Sending frequent emails to the audience with similar kinds of promotional offers can increase email fatigue and people will mark you as spam. The frequency of the emails impacts the businesses a lot.

Sending an email marketing campaign at sufficient time intervals with moderate frequency is the key to drive a higher open rate. You can check out more ways you can avoid the spam filter.

#3 Too many call-to-actions (CTAs)

To get more clicks, email marketers add more various calls to actions in an email campaign. It can fail your email campaign because the audience gets too distracted with multiple options.

Keep a clear and precise call-to-action, it helps people understand the objective of your email campaign.

#4 Testing email marketing campaign

The lack of testing of the email UI and UX throughout the different devices, different inbox, different browsers, etc.

You have to make sure your email looks great in any device, in all the browsers and any inbox, weather be it Gmail, Outlook, or any other.

A good email marketing campaign example

Let me show you a perfect example with an explanation on how a perfect mail template looks like:

Subject line: “Richa, what’s wrong?”

Body text:

Hi Richa,

The webinar was awesome but we were missing one thing…

You!

Here’s what just one person said about the webinar:

“I thought this was going to be another one of the million webinars I’ve seen that gives me the same info I already know but just in a different format. I was super impressed with the outline and how the content here was dispersed. I got many good ideas for my business, which has been stagnant for a little while now…” –By XYZ company

I once heard someone say that if you were to get just one single new idea or tactic out of a book, it would instantly be worth the $X–Y you’d spend on it (at least!).

In other words, you’d have a positive ROI (return on investment).

Imagine if you got just one tactic out of this webinar. And the best part? It’s free.

Here’s the link—sign up again now:

[Button – URL to your landing page]

Cheers,

XYZ

Make sure to subscribe [URL to your landing page] now.

Why is this mail the perfect example?

1. Personalization: Your mail should be personalized according to whom you are mailing to. When people read their names in the mail, they pay attention to what you are saying.
2. Short and simple: The highly technical terms or fancy words distract people reading your mail. So, keep it short and simple. As you can see in the above example.
3. White space: Make sure your mail has proper white spacing. White space increases the readability of the mail.
4. Cover only important things: DO NOT write too much. Add only important thing which is useful for the reader to take appropriate action.
5. YOU oriented: Mail should be customer-oriented instead of the product or business-oriented. Explain what the reader is going to get, not what your business can offer them.
6. Call-to-action: The mail has a clear call-to-action. No diversions and any clutter.
7. Focused: This mail has a clear objective, too many links and offers confuse the readers.
8. Responsiveness: The email is visible and adaptive to the different types of device screens.

An email marketing campaign is perfect for all kinds of business for various purposes like customer awareness, customer acquisition, client lead nurturing, brand recall, and more.

Nurturing is all about sending the right email to the right audience at the right time.

An important thing to notice in the email to identify the right audience for your business and target them at the right time according to their time zone with relevant content and clear context.

By following it you will see the significant traction in your email campaign open rate. In addition to that email, campaigns drive huge valuable traffic and result in better customer retention.

Tips to improve your email marketing campaign performance to 10X

Here I will explain to you how to create a perfect email marketing campaign that works!

Have you ever wonder “Who is getting your email, and why?” If the answer is NO, then it’s the right time to work on your email campaign strategy. Start with determining who your audience is!

What you should do to increase the open rate of your email marketing campaign?

1. Identify the potential audience or buyers
2. Segment the audience
3. Identify the time zone of your target audience
4. A/B Test your email campaigns with different email copies with different length of the email
5. Make your email marketing campaign mobile-friendly, test for better readability
6. Use attractive and responsive email marketing campaign templates
7. An easy and impactful subject line plays an important rule. Use tools to score your subject line.
8. Add personalize token in the email to gain the attention of your reader.
9. Email scheduling to launch the email campaign at the right time
10. Effective email funnel building based on the audience interest
11. Give options to the audience to choose the email preferences
12. Avoid using no@ email addresses if possible, so that people can connect with you easily.
13. Follow all the data security compliance regulations
14. Maintain the consistency in your email marketing campaigns
15. Add a clean location of your business, so that people can trust your existence.
16. Consider the right email marketing KPIs to evaluate the success of your email campaign. For example, open rate, CTR, unsubscribes, delivery rate, bounce rate, etc.
17. Find the insights from the previous campaign to optimize improve your upcoming email marketing campaigns for better ROI.

Read some advanced email content bonus tips