Is email marketing good for small businesses?

• Email marketing is important for small businesses because it is a marketing activity.

Not only does it help you stay with people who want to hear from you - in your mind - but it allows you to educate your readers, drive traffic, conduct research, share updates, status, etc.

1. Build credibility

Emails from an unknown sender or with a shaded subject line may look like spam. This doesn't mix well with customers deleting these emails.

For some customers, emoji will make them click and happy. For others, the same subject line may prompt them to search for a link to sign up.

2. Increase brand recognition

Are people recognizing your brand?

With email marketing, you can easily customize your emails. But brand identity is more than design.

By providing your audience with valuable content on a regular basis, they will begin to recognize and even anticipate your emails.

3. Improve sales

60% of consumers say they made a purchase as a result of a marketing email they received

4. Optimize your time and budget

In any business, but especially in small business, there are always time and budget constraints.

While larger companies can go out and buy advertising space during the Super Bowl, smaller companies don't have that luxury.

5. Increase traffic to your website

Emails are a great way to attract customers to your website. You can include relevant links to your site in the content of your email.

You can also use your email marketing to get customers to interact with other great content on your website or blog.

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