Email Marketing

Why companies should use email software to manage their email campaigns

Companies should use email software to manage their email campaigns because with out the software they would be waiting countless hours send the emails to customers so it saves time and if employees are not spending time on send. emails to customers that can spend time working on other things. Software can also be used to send time triggered or other specific emails so if something is coming out at a certain time the software can send out a 15 minute warning much like how Nike snkrs app does their releases for shoes. overall companies should use the software because it is time and cost saving for the company as a whole.

Constant Contact and Mail Chimp

Both constant contact and mail chimp are both Email software used by many companies in todays world. Mail chimp is used mainly for emails and Constant contact has social media abilities as well to help get your products and companies in front of a larger crowd. Mail chimp is more of a automation software so less hands on. constant contact lets you set up messages that will auto reply to people much like if you email a support line you'll usually get a automated message back saying we got you ticket we are working on it and will get back to you ASAP. Overall it seems that mail chimp is the superior of the two but constant contact defiantly has its perks to it so its really up too a personal choice.

Differences between marketing automation and email marketing

While email marketing is involved in marketing automation it is only a part of the whole process. Email marketing is when companies send out emails promoting products, services, deals, or discounts. while marketing automation is that but also more as in it'll send out reminders of carted items or more targeted emails to specific customers automatically.

What are some best practices regarding marketing automation

To get the most out of marketing automation you need to set goals for what you're trying to accomplish. So you need to send out your automated messages with a goal in mind and when that goal changes you need to make sure your message changes as well. you'll want to integrate the marketing automation with your inbound marketing strategy so that way they are in sync. you'll also want to send directed messages towards customers not just broad general messages. lastly you'll want to include your customers opinions and make them feel connected ignorer to do that you'll set up customer engagement campaigns.