Email Marketing Best Practices

Top email marketing strategies Whenever get bored what do you do? Whatsapp, Facebook, Instagram, then last come email. Really? It depends on person to person, like if you are a student then probably you open your email list occasionally. But if you are working then you have to open your email list daily. Because all official notifications come on emails.

The open rate of emails is 90%, there is no other best way to engage with your customers. If you send emails to customers by using any email marketing tool then you can get every pinpoint detail of customers' activity on your emails. Like, when the customer clicked on your email. is the customer opened that email? How many times has the did customer open your emails? Like all details, you will in the email marketing tools By providing the right information to the right customer at the right time is the best systematic strategy to grow in the email marketing field.

Subject line:

Do you know, 75% of the email open rate depends on the subject line. The subject line must be short and attractive.

The good subject line is short and personalized. Here you can see in Dane Mcbeth's email. As per hubspot, Your email subject line should be focused on customer insights. Understand what are the customer needs? Determine its age, location, and area of interest. This helps you very well in terms of the segmentation of customers while sending emails.

Only 47% of email recipients open messages based on the subject line, while customized messages are 22% more likely to be opened. This demonstrates how crucial subject lines are to the success of any email marketing campaign. Statistics suggest that it's not just the content that has to be considered, but also the number of characters used. Email subject lines containing six to ten words have the highest open rate. Another fact that works in your favor are that subject lines that convey a sense of urgency or exclusivity has a 22 percent greater open rate.

When it comes to the success percentage of your email marketing, timing is important. You're probably hoping for a higher open and click-through rate, so picking the right time is an important factor to consider. Another reason is that your regular users might wish to interact with your material (share with friends or on social media, etc.). With that in mind, you should utilize all of the resources at your disposal to figure out when the optimal time is for them.

On average, 51 percent of businesses are presently adopting automation, which is not surprising given the plethora of marketing automation solutions available to assist you in performing extensive multivariate testing in order to determine the optimal timing for contacting your audience. As a result, your company will save a lot of time and money, and you will be able to focus on the most critical components of your email marketing plan. You may add AI delivery with the aid of technologies like these, which simply means that the automation software learns what resonates most with your audience by watching their behaviors. It takes a certain amount of time (from the time users enter your email list) to intelligently determine when consumers engage most with your app based on prior activity. As a result, users will get your communications at the most appropriate time.

If you want to use some email marketing platform, then Mail250 and mailer lite are the best. Because these email marketing tools have minimal cost with maximum benefits. The best part is to minimize your bounce backs because of the good deliverability feature. Especially, with the help of mail250, you can send up to 740,000 emails/month in a basic plan. This is a good email marketing hack that no one will help you.

I hope the above insights will help you. If you need any help then comment in the comment section.