Email Marketing Automation Tool Campaign Emails Going to Spam - Solutions! (2022) ??
Every email marketing freemium tools that gets so much buzz nowadays and for a good reason.?(Checkout my last article on tools' list)
It helps email marketers design newsletters, integrates them with services they already use, shares them on social networks, and tracks results. These platforms are all-in-one email publishing platform.?
With their professional-looking templates and drag-and-drop builder, you can save time optimizing your emails and focus more on engagement.?
However, despite being the good email marketing tools, Their emails may land in your subscribers’ junk or spam folders instead of your subscriber’s inboxes.?
And you are left wondering, “why does this happen when I’m sending campaigns via this tools, even though I’m not a spammer?” Well, that’s what we’re going to find out today.
Let’s dive into how to fix this problem going to spam and ways to avoid it from happening to finally streamline your email marketing efforts! (Credits: inboxally.com)
One of the possible reasons why the emails you create in these tools are flagged by the spam filters is because you have not set up your Sender Policy Framework (SPF) and Domain Key Identified Mail (DKIM) records correctly in a way that you can send from your domain via these tools.
In a nutshell, SPF enables senders to determine which IP addresses are allowed to send email campaigns for a particular domain. On the other hand, DKIM provides the digital signature and encryption key that verifies that the message was not altered or forged.
Both of them are important email authentication techniques. Setting them up correctly means that you (as the owner of the domain) are giving required permissions to a third-party email service provider (ESP) to send your campaigns on your domain’s behalf.
That is why if you don’t get both SPF and DKIM right, your email may not transit through the proper server. This can lead to your emails going to spam.?
The most important factor in email deliverability is domain reputation. Think of it as something similar to the reputation that we build as individuals in society. It is affected by who you are associated with and what you’ve done in the past.
When it comes to email marketing, domain reputation is your credibility towards the receiving mailbox providers. Some factors that affect your domain reputation include spam complaint rates, bounce rates, spam traps, and engagement.
If your domain reputation is poor, it also consequently decreases the deliverability of your campaign.
When your email content contains spam trigger words, there’s a high chance that it won’t reach your target audiences’ inboxes.?
It’s because you’ve used words, either in the subject line or email body, that were classified as pushy, sleazy, manipulative, or evokes negative emotions to the potential readers.
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A few examples of these are:?Act Now, Call Now, 100%, All-New, Bonus, Prize, Will not believe your eyes?
This may not seem like a big deal, but having a poorly written email is another reason why your emails land in the spam folder. Scammers historically don’t bother perfecting the grammar and spelling of their emails when attempting to exploit people, however this gap is closing and makes it even more important to raise the bar on your email copy to avoid the spam filters.
Aside from giving priority to your email design, we suggest you avoid all of these:?
You’ve crafted good content, you’ve perfected your email design, and then you hit “send.” It’s after this process that you should track your email engagement.?
Email marketing engagement tools?measures how the recipients interact with your email. Did they open it? How many of them read the content? Were there clicks on the links? Do they follow your call to action?
If most of your users don’t open your email, then ESPs may have a strong reason to send you to spam, since your emails are not adding value.
Consider my?newsletter?if you are just starting out with your efforts in this area. It includes?tips?on?marketing, start-up, and more resources.
?Thank you! ??