EMAIL MARKETING

As 2019 draws to a close, it’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead.

Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold.

Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. With the amount of data we have at our fingertips, it’s now easier to know which tools, tactics and technologies are working and which are becoming less effective.

For this blog, we’re joined by a selection of the world's leading email marketers who have identified their key email marketing trends to stay on top of in 2020 and beyond.

Email marketing has defied its critics in continuing to provide an array of benefits to marketers, from building trust to providing some of the greatest ROIs of any digital channel.

What's more, this year's DMA Email Benchmarking Report highlighted how email marketing has been reinvigorated following the introduction of the EU's General Data Protection Regulation (GDPR).

Faced with the booming popularity of social media and search, email still serves up a distinct set of benefits that other media streams struggle to match, but there are developments on the horizon that you need to be prepared for...#webdomine #Email Marketing  #SearchEngineOptimization  #webdesign  #TechVue