Email Marketing in 2023

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Email Marketing is Still most effective way to generate leads. Email marketing drives more conversions than any other channel.

Email Marketing Has a Huge Reach.

The number of global e-mail users reached 4 billion in 2020, and it is expected to reach?4.6 billion?by 2025. Besides, approximately?306 billion emails?were sent and received every day worldwide in 2020. Meanwhile, in the same period of time, social media usage is over?3.6 billion.

Email Marketing Delivers Your Messages with Personalized Content.

Emails can cut the noise of social media and give your audiences personalized content that will also create a sense of professionalism. In fact, tailored emails result in a?6x greater?transaction rates and a 14% increase in click-through rates. Besides,?74%?of digital marketers say that targeted personalization also increases engagement.

Email Marketing Drives Traffic & Conversions.

Email marketing isn’t only about getting your campaign in front of your audience, raising their awareness, but also converting customers. First off, even if your email marketing campaign can’t complete the desired action you initially set, it can drive tons of traffic to your site.

Email Marketing Is a Cost-Effective Option.

While paid marketing campaigns can cost you a pretty penny, email marketing doesn’t require an incremental budget. You won’t have to pay for the print, postage, ad space, or any of the other expenses that come with it.

Email Marketing Return on Investment.

It’s worth reaffirming that email delivers better results than any other channel. According to a study, email has an average return on investment (ROI) of?$42 for every $1 spent. It’s three times higher than that number of social media!

Conclusion

The marketing campaign in general, the email marketing campaign in particular involves a lot of ideas, decision-making, observation. To fully make use of the full force of email marketing, you should carefully plan your email marketing campaign using SMART goals (specific - measurable - attainable - relevant - timely).

Each marketing campaign has its own goal and target audience, thus, some certain marketing channels seem not to make sense. If you want to reach the widest audience, you can run your marketing campaign on several channels, including paid, earned, shared, and owned channels, both in-person and online. Make sure your messages are timely, personalized, and targeted. That said, you can consider Outfox Martech to be your email marketing partner.

Visit us online:?https://outfox-martech.com

Contact us:?[email protected]/ +1 (210) 888-0806