Email Marketing 101 for Coaches and Consultants
Maurice A Davis, M.B.A
Making friends and building communities | Top 250 Corridor Business Leader
What is the best way to make more money in your business without needing to fight to get new clients?
You want to increase your income as an independent coach and consultant. You want to become a recognized expert in your field. You want to build a reputation as someone who can help others.
The truth is that there is no one size fits all solution when it comes to email marketing. You will need to find his or her own method which works best for you.
If you feel tired, overworked, and like you aren't earning what you're worth it's time to take a look at how you are using email in your business.
To help you avoid the stress of trial and error
In this article, I am going to share the most important email you can send. Without this, you will never see success in your email marketing and will continue to be stuck in the rat race of trying to find new clients.?
If you are ready to learn how to use email to get the most out of your business without being spammy you have some to the right place.?
What is Email Marketing, and Why Does it Matter?
Email marketing can be described as an effective form of digital communication that relies on the sending of customized information via email to a recipient. It allows businesses to build and maintain relationships with their clients by allowing them to send personalized messages that are relevant to each user. Think of email marketing as a direct path to your customer.?
We have covered what email marketing is, lets's talk a little bit about why it some important for coaches and consultants.
Email marketing is the best way to nurture leads and boost customer loyalty, with a high-quality email, to begin with. Your business will reap the benefits.
?Despite the rise of social media and unsolicited spam email, email remains the most effective way to nurture leads and boost customer loyalty. Email is one of the best ways to reach people and the only one that offers a direct and personal connection.
Here are 5 reasons why email marketing is important to your business
How to set up your first email
The most important email you can have in your business is called the welcome series or indoctrination email. The goal of the email series is to introduce your business to the new email subscriber.?
The welcome series is designed to make your business more human and to help the client feel like they know you fast.?
The welcome series is broken down into four - seven key emails. To make this guide simple we will focus on the four key emails.?
Email Number One?
The first email you send will be the welcome email. You will use this email to introduce yourself, say hey, and deliver whatever they just signed up for.
Email Number Two?
Ok listen, the reason why they are on your email list is that they have a problem that you could solve. But the truth is no one will buy anything from you if they don't think they have the skill to solve the problem.
Email example pulled from active campaign
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The second email shows them there is a solution to whatever problem they have.??
The goal is to take the reader on a journey so they can get the feeling like they are able to tackle the problem they are facing.?
When writing this email you will need to ask yourself these questions:
What problem do they have?
What do they think the solution is?
What do they need to solve it?
Email Number Three
Ok so in the last email you showed them there was a solution buuuut that also means they have been failing all this time. The reader will start to feel like it's something they did. No one likes to feel bad, people want to believe that it's not their fault.?
In this email, you are going to relive that guilt. Your goal is to give your readers a way out. To feel better about themselves.?
The 3rd email is the first time you will directly talk about your products!?
Email Number Four?
Source, Ramit Sethi
You need to answer a simple question…How will what you offer to change their life.?
You are future pacing.
What is future pacing?
Future pacing is about getting people to imagine something in their lives that’s possible in the future.
Done right future pacing will allow the reader to see what it's like to use your service or get the benefit you are offering.?
# Tips and Reminders for Email Marketing?
The goal of this email series is to warm your new customer up and provide them need to know information about your business or brand. Let them get to know the real side of you. During this process, you will start to build real brand advocates or weed out the people that aren't a good fit for your business.?
Closing
Email marketing is one of the most impactful ways you can increase your income as a coach or consultant. When setting up your first email campaign you need to focus on building an outstanding welcome series for the relationship you will have with your future customer.?
If you would like to get your email marketing started off on the right foot but aren't sure what to do - click here to get a free one on one email marketing kickstart call with a certified email marketing specialist.?