Email Marketing 101: 10 Terms Beginners Need to Know

Are you ready to start your own email campaign? Now that you have your own email domain you’re one step closer to reaching your dreams and your product or company’s full potential!

Now that you have started, it is common to have no clue what to do next. As a rookie in digital marketing, there are some vital concepts and terms that are difficult to understand. But don’t worry, I’ve got you covered!

Here’s a crash course on what terms you need to know about digital marketing:

Email Campaign

Just to check that we’re on the same page, an email campaign is when an individual, entrepreneur, business entity, or company uses email to grow their audience and build a relationship with their clients with the ultimate purpose of selling.

Open Rate

Open rate refers to the number of clients who opened your email.

Opt-in

Opt-in pertains to when a potential customer would leave their emails to sign-up to your email campaign. Basically, opt-in is subscribing. Opt-ins would usually be placed on the sides of your site.

Double Opt-In

Much similar to opt-in, it also deals with subscription of the individual to your email campaign. Their difference lies in the fact that in double opt-in is for confirmation that these individuals really did subscribe to your email campaign.

Opt-out

This term doesn’t have a positive connotation to it, as the name implies, opt-out is somewhat related to opt-in, but this happens when people would stop their subscription. In basic terms, it means to unsubscribe.

Personalization

This term is not actually too technical, but it is still important for you marketing campaign. Personalization is when the email that you send your subscribers has a sense of individuality. Instead of sending out an email with the greeting of “hello everyone,” you make it more specific, probably by turning it into “Hello (insert name of the person).” This is actually a technique in maintaining the loyalty of your subscribers.

Lead

Whenever email marketers mention the word lead, they are pertaining to the individuals who will subscribe to your email updates. In simpler terms, leads are your potential customers.

CTR

CTR is an acronym for Click-Through Rate. It measures how many people have checked out your site through the email that you have sent your subscribers.

Hard bounce

Hard bounce is when an email message that you have created has not been received by your client. This technical difficulty is caused by a permanent reason, it could be because the email that was given isn’t working anymore.

Segmentation

Segmentation is a process wherein email marketers segregate their subscribers based on demographics or behavior. Clients can be separated based on their location, their frequency of checking out emails or anything! It is up to you how you want to separate your subscribers.

Those are just 10 of the vital terms that you need in order to have a better understanding of web marketing. And now that should serve as a preparation for your challenging yet exciting journey!

Are you ready for the next step of your email campaign? Here are some tips on how to launch a new email campaign from zero subscribers. If there are other email marketing terms that you need clearing up, feel free to comment them below!