Email List Building 101: Grow Your Community
Social U, LLC
Most businesses struggle with social media. We provide custom services to save you from wasting time.
By: Caryn Terradas
If you’re running an online business, having an email list is critical. Why? Because until you have someone’s email, they aren’t really your lead – you’re just renting their attention from Facebook, Instagram, or wherever they follow you. Once you have their email, that connection truly belongs to you. Building an email list allows you to nurture relationships with potential customers and sell to them directly. But how do you actually grow that list? Here are the top 10 ways:
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Choose the Right Platform: Use a dedicated email marketing platform like MailChimp, Sender, or Loops. These platforms offer user-friendly interfaces, templates, and scalable pricing to help you manage your list efficiently.
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Incentivize Sign-Ups: Offer a free download, also known as a lead magnet, to motivate people to sign up. This could be an ebook, a coupon, info-graphic, how-to video, or checklist related to your niche.
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Utilize Pop-Ups: While they can be intrusive, well-designed pop-ups can effectively capture email addresses. Use scroll-triggered pop-ups or offer sign-ups at checkout or during registration.
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Include a Strong Call to Action (CTA): Every page on your website should have a clear CTA prompting visitors to sign up for your email list. Make it easy for them to take action.
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Create Dedicated Landing Pages: Design landing pages tailored to specific keywords or topics to capture email addresses. Use tools like Funnel Gorgeous to create and automate these pages.
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Leverage Social Media: Promote your email list on social media platforms. Offer valuable content and incentives to encourage sign-ups. Aim for an 80/20 split where 80% of your posts provide value, and 20% make an ask.
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Host Contests or Giveaways: People love the chance to win freebies. Host contests or giveaways and require email sign-ups for entry.
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Manually Connect with Contacts: Use personal emails or in-person events to connect with potential subscribers. Offer sign-up opportunities at your physical location or events.
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Implement a Referral Program: Reward current subscribers for referring friends. Offer discounts or freebies for both the referrer and the new subscriber.
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Run Ads: Consider running targeted ads to reach new audiences and grow your email list. It doesn’t have to be expensive, and platforms like Google and social media offer ad options for all budgets.
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Email Strategy
Growing your email list requires a combination of strategies, consistency, and value proposition. So start implementing these tactics today to steadily grow your list over time.