Email has become the channel of choice.

But just how reliable and secure is your email service?

Are your critical emails being sent through some dodgy country in northern Europe, or a server in Asia where there is a very real opportunity for your data to be compromised. The reality is that most people simply do not know!

Yet, email has become the most trusted form of communication. That is what your customers are saying, however are you putting that trust on the line every time you use your current email service?

Do you know where your emails go when you press SEND?

Most businesses do not, because the big international email service providers would rather you did not know where their servers were located, or where your data goes when you press send.

When the email providers receive your email data, they process it, forwarding the formatted emails to Email Service Providers (ESP’s) - the providers, like Outlook, Google (Gmail), Yahoo and Xtra, who have responsibility to deliver the emails into your customers in-boxes.

Email Insights

We have been doing some insight gathering specific to business email. We have been talking to a cross-section of major enterprises and what has been surprising is that the email channel seems to have just “happened” for them.

We are all aware that there has been a concerted effort to exit enveloped mail, but email just became the default channel and not much thought was given to the actual service provider chosen. The price difference was compelling, so why would anyone challenge your decision?

It was just assumed that all email service providers are alike.

For many years, the Post Offices around the world were one of the most trusted brands. The mail network was reliable, and mail got delivered 99.9% of the time. Unfortunately, this is not the same for email with most of the large billers we have been talking to, believing that a mid-eighty’s number is about the industry average for email deliverability, especially if they are using a campaign tool to deliver them.

Being in the newspapers for all the wrong reasons

What we are now seeing in the Australian market is that the Courts are now demanding email delivery evidence, which requires access to deep sending logs. Businesses need to be able to access these logs. They are also being asked to prove that the emails they sent were not tampered with along the way.

Apart from guaranteeing a 99% deliverability rate, Cumulo9 have their own MTA (Mail Transfer Agent). This is a software application that manages the process of verification, audit, formatting, and the hand-over to the ESPs. What is important is that our MTA is hosted locally, which means that your emails are not bouncing from server to server across the globe.

We would highly recommend that you have a chat with us at Cumulo9. Then you can “put your feet up” in the knowledge that we will be taking good care of your critical emails, while your competitors are dealing with non-delivery and the other more damaging issues, like the ones that end up in the press!

About the writer

David Allen has been with Cumulo9 for the past four years and prior to that was with a major business that chose Cumulo9 as their platform for essential email sending. ????????????????????????????

David has had thirty years in the customer communications industry and has been a speaker at numerous industry events over those years. He can be reached at ..

[email protected]

Ph +64 21484167 / Cumulo9.com