Email is a powerful tool for businesses to connect with their audience. But ensuring that your emails reach their intended recipients can be a challenge, especially with spam filters and stringent email provider policies.
Salesforce, with its robust features, offers several strategies to improve email deliverability and maximise the impact of your marketing efforts. Here are some tips to help you achieve excellent email deliverability with Salesforce:
- Maintain a Clean and Updated Email List: One of the key factors influencing deliverability is the quality of your email list. Regularly clean your list by removing inactive or bouncing email addresses. Keep your subscriber data updated to ensure relevance and engagement.
- Use Double Opt-In for Subscriptions: Implementing a double opt-in process ensures that subscribers actively confirm their interest in receiving your emails. This not only improves deliverability but also enhances engagement by reaching a more interested audience.
- Personalise and Segment Your Emails: Leverage Salesforce's data capabilities to personalise your emails and segment your audience based on their preferences, behaviour, and demographics. Targeted and relevant content leads to higher open rates and engagement, boosting deliverability metrics.
- Focus on Engagement Metrics: Monitor email engagement metrics such as open rates, click-through rates, and conversions. Low engagement can signal spam filters to flag your emails. Use this data to refine your content and targeting strategies for better results.
- Implement SPF, DKIM, and DMARC: Configure Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) settings in Salesforce to authenticate your emails and improve deliverability. These protocols enhance trust and credibility with email providers.
- Optimise Email Content and Design: Create visually appealing and mobile-responsive email templates that comply with best practices. Optimise subject lines, preview text, and call-to-action buttons to encourage opens and clicks, improving deliverability over time.
- Monitor and Address Deliverability Issues: Regularly monitor your email deliverability metrics within Salesforce. Address any deliverability issues promptly, such as high bounce rates or spam complaints, by investigating root causes and taking corrective actions.
By following these tips you can improve your email deliverability and ensure that your messages reach your audience. Consistent monitoring, optimisation, and adherence to best practices will help you achieve greater success in your email marketing campaigns.
This list is by no means comprehensive; reach out to our team to discuss more tips, strategies, and synergies in working together!
