The Email Comeback: Why You Should Prioritise Building Your List in 2023"

The rise of social media platforms in the past decade has given businesses the impression that email marketing is a dying trend. But the reality is, email is not dead – in fact, it is more important now than ever before.

I strongly believe emails haven't even seen its peak as of 2023.

Your email list is your most golden asset in your online business.

As we enter 2023, businesses need to focus on building their email lists to stay ahead of the competition. Here are six reasons why:

1. Direct communication with customers

Email marketing is one of the most effective ways to communicate directly with your customers. Unlike social media, where algorithms determine who sees your content, email goes straight to your customer’s inbox. According to a study by DMA, email has a median ROI of 122%, which is four times higher than any other marketing format. With email, you have a direct line of communication with your customers, which can lead to more sales and brand loyalty.

2. Personalisation

Email allows for personalisation that social media cannot match. With email, you can tailor your message to each individual customer, based on their previous interactions with your brand. Personalized emails have a 29% higher open rate and 41% higher click-through rate than generic emails. By building your email list, you can segment your customers and send targeted, personalized messages that resonate with them.

3. Cost-effective

Compared to other marketing channels, email is incredibly cost-effective. It has a low cost per acquisition (CPA) and a high return on investment (ROI). According to Hubspot, email marketing has an average ROI of $42 for every dollar spent. Building your email list may require some investment upfront, but the long-term benefits outweigh the cost.

4. Building genuine relationships

Email is a great way to build relationships with your customers. By sending regular, personalised messages, you can stay top of mind and establish trust with your customers. According to Campaign Monitor, personalised emails have a 29% higher open rate and a 41% higher click-through rate than generic emails. Building your email list allows you to nurture your relationships with your customers and turn them into loyal advocates for your brand.

5. Personal Control

With social media, you are at the mercy of the algorithm and "big tech". But with email, you have complete control over your message and who sees it. By building your email list, you are building a valuable asset that you can use to communicate with your customers on your own terms. This gives you more control over your marketing efforts and can lead to better results.

6. Data-driven insights

Email marketing provides valuable data-driven insights that can help you improve your marketing efforts. By tracking metrics like open rates, click-through rates, and conversion rates, you can see what’s working and what’s not. You can use this data to optimize your campaigns and improve your ROI. By building your email list, you are building a valuable source of data that can help you make informed decisions about your marketing strategy.

In conclusion, building your email list is crucial for any business looking to succeed in 2023.

With direct communication, personalization, cost-effectiveness, relationship building, control, and data-driven insights, email marketing offers a wide range of benefits that cannot be ignored.

As you plan your marketing strategy for the year ahead, make sure that building your email list is a top priority.

If this article resonated with you, join me for my next masterclass -

Launch Your List: How To Grow Your List To Your First 500 Subscribers

I've learnt a LOT about what to do... what not to do...

and I will be sharing it all as well as showing you how to ensure your future or current email list helps you build revenue next month, next year and beyond.

REGISTER HERE

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ABOUT GRACE THE AUTHOR.

Grace Nelson is a Business Startup and Mindset Coach and Consultant. She has over a decade's worth of experiences working with a multitude of businesses include online start-ups and high street SMEs and has been instrumental in helping them gain visibility both on and offline.?

Grace is best known as a facilitator for change and empowers others to reclaim their power and move towards their wildest ambitions in life and business.

She currently helps women in corporate to GET PAID FOR THEIR KNOWLEDGE by creating and launching their signature online offer in 60 days from scratch - simply and profitably.