Email Collection: 10 Best Practices To Grow Your Email List
If you are doing marketing, you are sure to do email marketing, primarily because it is crazily effective. Statistics show that email marketing brings about $44 for each $1 you spend on it, and that’s something to consider.
At the heart of each email marketing campaign is an email marketing list. Indeed, to distribute your smartly designed content, you need the list of email addresses to send your messages to. Here comes the million-dollar question – how do you do email addresses collection? And how do you keep your email list updated, as without it you are going to lose about 22% of contacts with each passing year?
Indeed, some of your subscribers opt-out, some change jobs, making their corporate emails inactive, and some change email providers. In other words, you should continuously do email collection and grow your email list to keep your marketing campaigns effective. But how can you do it? This is what I am going to talk about in this post.
Outline:
.Encourage sharing and forwarding your emails
.Include CTAs in every relevant blog post
.Give extra content in your blog
.Ask for an email with the help of live chat
.Use exit-intent popups
.Ask for help from partners
.Add CTAs to your guest post bio
.Promote content on social media
.Add a signup button to your Facebook pages
Best inbound practices of email addresses collection
Certain inbound practices can be used to grow an email list, and I have selected the ten most effective ones to share with you today.
#1 Create lead magnets
Accept the fact that nobody is going to give you their email addresses just because. People are rather protective about their email addresses, and you need to provide them with a valid reason to share them with you. This is what lead magnets are for.
A lead magnet is an incentive that you offer to potential leads in exchange for their contact details, primarily email addresses. To create a lead magnet, you need to think of something of a certain value to your visitors that can persuade them to share their emails. Your type of business can give you a clue as to what you can offer.?
What are the most effective lead magnets?
Well, you get the idea. However, there are certain rules that you should follow in creating your lead magnets and making them work for you. To be truly effective, your offer should be:
#2 Encourage sharing and forwarding your emails
You can use your existing subscribers to help you grow your email list. Include a “Forward to a Friend” button to your emails, and your customers will start bringing leads to you. Of course, the emails should be worth sharing:
This tactic increases trust towards your brand. When people receive your email not directly from your business but from someone they know, they get more confident about your product.?
Alternatively, you can ask your customers for referrals by offering some benefits both to them and to the friends they refer you to.?
Another useful tip is to format your corporate email signatures to include subscription links. This way, when your employees’ emails are forwarded, the recipients will have an opportunity to subscribe to your content providing their email addresses.
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#3 Include CTAs in every relevant blog post
One more way of growing your email list is through your blog. A blog post is a great resource to place various calls-to-action (CTAs), so why not make “Subscribe” one of them?
People visiting your blog and engaged enough to read the posts may want to follow your content in the future. Give them this opportunity with a “Subscribe” link or button at the end of each post.
A good practice is to target the CTAs depending on your reader’s status with respect to your business. It will make no sense to offer a subscription to people who have already subscribed, will it? Rather, suggest that they share the post.?
For first-time visitors, though, offer an option to subscribe to your blog to see other interesting, useful content. However, try not to be too intrusive?– ask only for what you need. If you need email addresses, ask for email addresses, nothing else.
And one more thing – to make visitors want to subscribe, you should have truly great content there.
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#4 Give extra content in your blog
The type of content we are going to discuss now is also called “gated content.” It is the content that is only available after the subscription. The website visitor is asked to fill in a subscription form (most often, containing only one field – Email) that allows them to view, play, or download additional content.
Don’t be shy about using gated content – according to the statistics, 80% of the entire volume of B2B content is gated. You probably saw registration forms pop up whenever you wanted to see a report or a product demo. That’s gated content for you.
Of course, to make your visitors want to subscribe, you should present an engaging introduction to what they can expect after subscription. Compose a brief summary highlighting the key points in your content and place it on your website next to a registration form. If your visitors are interested enough, they will subscribe to see the rest.
What can you offer as gated content? Quite a lot:
Conclusion
Email marketing is something you should do on a daily basis. The world is changing so fast that you can lose half of your subscribers in a blink of an eye. I hope my summary of the best email list growing practices will help you get your brand awareness spread further and reach more customers.
Try to adjust these recommendations to your business specifics, so that they integrate organically in your marketing campaign. Of course, besides growing your email list, monitor the unsubscribe rate, and take measures to reduce it.
To wrap it up, I would like to say that email marketing works. It does. Trust the person who opened those promotional messages in my inbox more than once. It works. You just need to set it up right.
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